The number of people shopping online using their smartphones and tablets continues to grow each year. Make sure your site does not look like it was built in the 1990’s. It’s important that your site offer a modern look-and-feel, as well as features that are appropriate for the various devices your customers choose to shop with. One of best ways to ensure that your Magento site is meeting the needs of these tablet and smartphone users, as well as desktop users, is to have a responsive (RWD) Magento theme. If it’s time to re-theme your site, here 3 things you may want to consider:
1. Personality and Identity: Your website is your business’ public face on the Internet. When your site makes a good impression, so does your company. Generic themes are bland and commonplace, and out-of-date themes can turn-off potential customers. Make sure your theme allows your company’s identity shine through. Your theme should be a reflection of your vision for your online business. Create a theme for your site that helps you stand out from the competition by infusing your business’ personality in your website.
2. Responsive Design: A successful presence on the modern web requires a site suited to its evolving demands. The way we browse the Internet today is completely different from just a few years ago. More and more people are connecting with mobile devices like tablets and smartphones. You need a site that is able to handle the requirements of these new devices. To address this, custom Magento themes can use a technique known as responsive web design (RWD). This allows your site to scale its content accordingly depending on the user’s device. A customer on a smartphone or tablet will have as rich of an experience as a customer using a desktop computer or laptop. A mobile-friendly responsive design is no longer a luxury or option – it is now the expectation of online shoppers.
3. Product Presentation: Modern e-commerce sites are all about showcasing your product and highlighting your product selection. However, the approach to your themeshould be influenced based on what you’re selling. For example, if you sell your own brand of apparel, you want to focus on showcasing your product with a simple and elegant theme and layout. On the other hand, if you sell electronics for several major brands, you want to focus on your selection and catalog. Search, navigation and product attributes are of greater importance. The theme should be modern with sophisticated functionality to ensure customers can find what they want to buy.