CRIMSON AGILITY RECOGNIZED BY MAGENTO COMMERCE AS A MAGENTO 2.0 SOLUTION PARTNER

We are excited to announce that Crimson Agility has been recognized by Magento Commerce as one of the first Magento 2.0 Trained Partners. A Magento Professional Partner, Crimson Agility completed the necessary sales and technical training to validate its knowledge in selling, implementing and supporting the latest version of Magento Commerce’s industry-leading eCommerce platform.

The new Magento 2.0 platform empowers brands, retailers, and businesses across retail B2C and B2B industries to quickly and cost-effectively deliver engaging omnichannel shopping experiences. The Magento 2.0 platform also offers enhanced performance and scalability, new features to boost conversion rates, and business agility and productivity improvements.

“We’ve started talking to businesses about upgrading or migrating to Magento 2.0. The growing enthusiasm and excitement about this new version is well deserved,” says David Baier, Crimson Agility’s Vice President of Services Delivery. “The state-of-the-art and re-designed architecture allows businesses greater flexibility, more control, and faster performance. With Magento 2.0, we are confident that Magento will expand its adoption amongst small businesses and the leaders in online retailing”.

To be recognized as a Magento 2.0 Trained Partner, Crimson Agility’s development and sales staff had to complete extensive training and testing on the new platform, demonstrating competence in the new version of the popular eCommerce platform. The firm is now qualified to work with new and existing clients on implementation of the latest version of the Magento Commerce eCommerce platform. Learn more and schedule a complimentary assessment from the Crimson Agility team.

About Crimson Agility:

Crimson Agility is a full service Magento services firm with an in-depth knowledge of the Magento platform and e-Commerce, a broad set of design, development, integration and marketing skills, as well as years of industry experience and successful implementations. Learn more at https://www.crimsonagility.com.

Read the Press Release at PRweb.com

5 WAYS TO OPTIMIZE YOUR MAGENTO SITE FOR THE UPCOMING HOLIDAY SEASON

The holiday season is fast approaching, but is your website ready to handle the shopping frenzy? It is essential that you optimize your homepage, product pages, and the overall Magento site structure to enable you to drive more traffic to your site, and convert those visitors into buyers. To help you better prepare, here are 5 ways you can optimize your Magento site for the upcoming holiday online shopping season.

1. First Impressions Do Matter

It’s no secret: first impressions do count. If you are intending to convert more visitors into customers, you must ensure that a quick glance at your homepage is appealing enough to entice the visitors to stay and browse your store. Consider adding a holiday appeal to your homepage. Some simple ideas are listed below:

  • Add some high quality holiday-related images.
  • Highlight your “bestselling” products and consider promoting your “best selling” products from last holiday season.
  • Offer promotions like free shipping and discounts that encourage early shopping.

2. Generate Sufficient Leads

A simple investment in things like social media ads and display advertising, as well as free/paid search campaigns is essential to generating new leads on your site. You can then work on converting these leads into new, and hopefully, repeat customers.

3. Speed Up Your Site

A slow website can be a real deal breaker.  A typical visitor to your site will get impatient if your pages take too long to display. Some tips to speed up your Magento site include:

  • Ensuring that your server is adequate for the holiday rush.
  • Consider using a CDN like MaxCDN to ensure your pages load quickly regardless of where your customers are in the country.
  • Optimize your images for quick page loading.

4. Reach Your Current and Past Customers

Your current customers and past customers can be a goldmine.

  • Identify your customers during last holiday season and target them with an e-mail or social campaign that offers them a gift or discount for their loyalty.
  • Setup an abandoned cart e-mail to entice visitors to come back and complete their purchase.  Consider a promotion to entice them to come back.
  • Offer Gift Options at checkout like a gift message, wrapping paper, and gift receipts.

5. Prioritize Your Best Sellers

It is much easier to convert and increase sales on a product that is already a favorite to your customers (particularly products that sold well last holiday season). As such, you should determine your best selling products, and focus more on them by writing rich promotional content and adding links, as well as customer reviews.

If you haven’t upgraded to Magento 1.14 or 1.9 yet, consider doing that now.  It can be completed within a few days in most cases and the performance improvements and the new Visual Merchandiser can help organize your product selection for the holiday season easy.

If you’re interested in learning about more ways to optimize your Magento site for the upcoming holiday season, we invite you to schedule a complimentary consultation with one of our Certified Magento Professionals.

USING THE MAGENTO PLATFORM? 4 WAYS MAGENTO MANAGED SERVICES CAN BENEFIT YOUR WEBSITE

There are many different e-commerce platforms to choose from. Deciding which one is optimal for your website can be imperative to the success of your business. Magento is a well known and trusted platform designed with flexibility and functionality in mind.

The Magento platform offers different packages to meet the needs of a wide variety of users. The Community Edition is open-source and free to use, intended for small to medium-sized business. The Enterprise Edition is designed for more established businesses, offering more tools and a stronger framework for large scale operations. Whether you need a little help, or a lot, running your Magento Enterprise or Community platform, there’s an affordable Magento managed services plan for you. Here are 4 ways that Magento managed services can benefit your website:

  1. Optimization for Mobile Responsiveness: More users each year are using mobile devices to access the internet. Your e-commerce business should be optimized for mobile responsiveness. A responsive website ensures that all users, across the board, will be able to navigate your web page. Mobile users aren’t simply accessing your website, they’re also paying for products and services on their smartphones and tablets.
  2. Website Performance Monitoring: Magento offers the capability to monitor the performance of your digital enterprise. This will allow you to see what is bringing in the majority of your revenue, or what you may need to improve to yield better results in terms of security and sales performance.
  3. Abundance of Development Options: Whether you’re a developer yourself, or you outsource your business’s design and functionality to Magento professionals, there is no lack of customizable options for your digital storefront. Magento offers the option to add third-party systems to your e-commerce market. Options such as this ensure that whatever your needs may be, they can be sufficiently met.
  4. Security, Performance and Content Management: With Magento, you can provide your marketplace with levels of security and performance to meet your needs. You retain complete control of your website, and have the ability to fortify and optimize your content to achieve desired results. The platform features options to assist with Search Engine Optimization (SEO) to make sure your digital market is highly visible. This will increase traffic to your website and ensure your services or products are widely accessible to your target audience.

Setting up an e-commerce business can be a challenge, but it doesn’t have to be. Whether you do it yourself, or hire a professional support team like Crimson Agility, Magento managed services can improve the functionality, security and user experience of your website.

Our Magento managed services plans are designed to provide rapid, high-quality work to support you in sustaining and growing your business with Magento. If you are interested, we invite you to schedule a complimentary assessment today with one of our certified Magento professionals.