How Artificial Intelligence can Help Improve e-Commerce Sites

Written by Graham Jones

It wasn’t long ago when we heard the words “I’ll be back,” strewn across the screens of millions. Where a black sunglasses and leather clad Arnold Schwarzenegger stands with a smoking shotgun. He came from a devastated and desolate future ruled by the cruel superintelligence of SkyNet with the steel fist of the Terminators. Is this what is waiting right around the corner for humanity in the years to come?

What is Artificial Intelligence (AI)

 According to Merriam Webster

  1. a branch of computer science dealing with the simulation of intelligent behavior in computers
  2. the capability of a machine to imitate intelligent human behavior

AI is the use of predictive algorithms that use social trends to come to outcomes and that account from previous interactions. Using these features to emulate human behavior and intelligence. See, it isn’t always a robot from the future with a shotgun!

When will Artificial Intelligence be in our Daily Lives

I hate to break it to the people out there terrified by the fact of Artificial Intelligence (AI), but it is already a part of daily life. Have you ever searched on Google and the drop down attempts to guess the search result. That is AI. When you use Siri or Google Assistant to see what the weather outside is. That is AI. When you get a fraud notification from your bank stopping a possible threat to your identity. That is AI. I know this might be frightening, or surprising information to some. However, this can possibly help your e-commerce site get to the next level.

How can AI Help Improve E-Commerce Sites

Chatbots

A joke text between a person and a chatbot

 

 

 

 

 

 

 

 

Chatbots allow a way to provide customer service while simultaneously freeing up human resources saving you money and employee frustration. They provide quality customer service 24/7 with quick responses that can satisfy the most frustrated of customers. Using Chatbot AI it can reduce user errors. Plus they can sprinkle some humor into any conversation, and they never are in a bad mood. 

AI network surrounds a human brain

Inventory Management

Through the use of Artificial Intelligence inventory has never been easier to manage warehouse inventory around the world. AI has the capability to predict demand based on algorithms and external data. It can sort through massive amounts of data to determine trends and help keep items in stock. Adding the fact that robotic automation is helping save costs, streamlining production, and eliminate user error. Keeping your customers happy and your profits up.

Recommendation Upselling

Through the collection of previous users and visits to a website, AI can determine trends and pinpoint products that a specific customers might want. This provides a personal touch to an immersive website experience that allows the customer to see the products they want. Not having to wade through products that are less desirable can make the shopping experience even more streamlined.

So about the Takeover…

AI contributes to our daily life constantly whether we notice it or not. The desolate future that we see in the movies is not an issue of today. It isn’t evil, but a beneficial tool. Why not let it be a solution or improvement to some of your e-commerce needs? Let Magento be the catalyst to improving your business. Contact Crimson Agility for your Magento needs “come with us if you want to live” and get even higher profits.

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About the Author: Originally from Canada, My family and I moved down to Arizona when I was young providing me the great opportunity to grow-up in this beautiful state and country. I previously worked in the medical field as a Quality Assurance Manager, and was given the great opportunity to break into the field of eCommerce. I am excited to work for the Crimson Agility Team as a QA Analyst!