Magento 2.3.5 – Introducing Adobe Sensei

This upcoming patch update will include several incredible features to improve the Magento 2 platform. 

 Adobe Sensei, a product recommendation AI will implement into this next update. The storefront experience will have some new enhancements. This unique program is an embedded admin experience that can be a useful marketing tool to increase conversions, boost revenue, and stimulate shopper engagement. The automated AI uses machine learning-driven recommendations giving suggestions to merchants about “Customers who viewed this product also viewed,” “Customers who bought this product also bought,” and “Recommended for you.” The new update will be available for free to all merchants that use Magento directly from the Magento Marketplace. Adobe Sensei will allow merchants to learn more about their customer’s buying habits and to help them along the buying experience to find out what item they might want soon. This AI implementation is pivotal to keeping your website standards higher than the average competitor and help you connect even more with your customers. 

Features: The new Page Builder features will help you create an engaging website, take control of your brand, as well as save time and resources. These features will provide customizable page layouts and intuitive drag-and-drop content management. 

Security: There will be 25+ security fixes and improvements as well as Content Security Platform implementation. CSP is an added layer of protection that helps detect and mitigate certain types of attacks, like Cross-Site Scripting and data injection attacks. Merchants can now install time-sensitive security fixes without applying the hundreds of functional fixes and enhancements that a full quarterly release. Keeping your site security updated and upgraded will make your customers feel secure and incentivize them to spend money on your storefront. We also have links to another blog post related to the importance of magneto security.  

Performance: GraphQL will be added, providing staging data for categories and products. B2B admins can order directly from the admin panel. Additional improvements have been made with Redis, inventory management, platform technology stack, and VBE’s. 

Platform Quality: Core payment integrations deprecation is encouraging merchants to get these payment integrations through extensions on the marketplace. Another notable change is that over 180 product quality enhancements across the platform. 

Magento 2.3.5 is available today for existing clients and new clients. If you want to find out more about the update, please reach out to us at Crimson Agility.