DEVELOPMENT

Graduate from Magento 1 Open Source to Magento Commerce 2.3.3

Now is the time to graduate from Magento 1 Open Source to Magento Commerce 2.3.3. “But why? Open Source is free”. Believe me, we hear this all the time. Our Crimson Agility clients are no different and usually ask why they should build their site using Magento Commerce when Magento Open Source is free? We agree that Open Source is a great option. However, in the long run it is not the most cost-effective. Magento Commerce has additional features, the cloud infrastructure, and performance enhancements that are invaluable. With the Magento 1 end of life right around the corner (June 2020), now is the time to turn that tassel and graduate to Magento Commerce 2.

Let’s take a moment and look at the smaller picture here: not migrating from Magento 1.X to the most recent version of Magento 2. If you postpone the decision to make the leap to Magento 2, you are risking your business, reputation, customers data, and privacy not to mention their payment details.  Once Magento 1 is retired, your site becomes a target for those with nefarious intent. According to Magento, 83% of hacked sites were un-patched sites. When Magento 1 is retired, there will be no more patches available. It is like comparing the migration to not taking an Uber and risking the fines and life destruction from driving home from graduation only after a couple drinks. Yes, it can be that destructive.

When Magento 2 was released in 2015, it was not just a simple version upgrade. The new Magento 2 platform is a new improved platform built on state-of-the-art architecture. An outstanding 240,000 sites still utilize Magento 1 today. Mostly because of either the cost of migrating or procrastination. These store owners have also chosen in the past to stay on the comfortable older release to avoid breakage or revenue impacting downtime. But today, more and more educated store owners are realizing the benefits of investing in Magento Commerce 2 and are seeing the results of their investments. Here at Crimson Agility our 21 USA based certified developers have helped nearly 20 sites migrate while limiting downtime and not impacting revenue. Our customers are bringing in the new year stress free and will continue to grow their business safely.

What is New in Magento Commerce 2.3.3?

The new features in Magento Commerce 2.3.3 are amazing. There is so much to list but we encourage you to view Adobe’s Magento Commerce 2.3.3 Release Notes and read through all of the greatness for yourself. Below we have outlined some key points of Magento Commerce 2.3.3 enhancements announced November 7, 2019:

  • Over 100 security fixes reducing backend log significantly
    • Support for PSD2 compliance support
    • Supports PHP 7.3 (7.1 end of life is November 30, 2019)
  • Google Shopping Ads Channel is now part of the core code – cut ad spend by 50%!
  • Amazon Sales Channel in now part of core code
  • Progressive Web Application (PWA) Studio – fast page performance and increase SEO and conversion rates
  • Cloud enhancements
  • Product recommendations powered by Adobe Sensei
  • Superior Experiences – Deliver best-in-class B2B and B2C shopping experiences that accelerate sales
  • Omnichannel innovations – sell everywhere, deliver anywhere managing products, inventory, orders and fulfillments
  • Commerce Intelligence – enable intelligent experiences, uncover insights, and employ better measurement

How Can Crimson Agility Help you?

We have migration options! We offer three MAGENTO QUICK START PACKAGES that are fixed-cost implementation solutions. Our packages offer great price points whether you are a small business or large enterprise wanting to move to Magento Commerce. Making the move doesn’t have to be hard and will result in improved security & performance, seamless shopping everywhere with PWA, increased conversion rates, more streamlined operations, and a better overall end-user experience.

Contact us today and learn more, we are here to help and love what we do.

About Crimson Agility: We are a full service Magento services firm with an in-depth knowledge of the Magento platform and e-Commerce, a broad set of design, development, integration and marketing skills, as well as years of industry experience and successful implementations.

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on LinkedIn.

TEMPLATE

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

THE IMPORTANCE OF A RESPONSIVE E-COMMERCE WEB DESIGN

As a large segment of e-commerce shifts away from traditional desktop and laptop computers and toward mobile devices and tablets, it is becoming imperative to incorporate responsive web design (RWD) into your e-commerce strategy. Your customers want to be able to have the same great experience whether they are working from a computer, tablet or smartphone.

The best way to make this happen is to ensure your Magento site employs a responsive web design for e-commerce. With 9 out of 10 customers expecting a consistent experience over multiple contact channels, a responsive Magento site tends to lead to an increase in conversion on mobile devices and tablets, happy customers and repeat business.

If your Magento site is not responsive today, you could be missing opportunities for 10, 20, 30, 40 or 50% of your site visitors.  Review your analytics right away and determine the percentage of your site’s visitors using mobile devices.

Making your Magento site’s appearance and functionality the same across all devices is a growing expectation of your customers, but there are several other important reasons for having a Magento responsively designed theme for your business:

  • There are over 1.2 billion people accessing the web via mobile devices today, and roughly 27% of total U.S. e-commerce spending will come from mobile devices in 2015.
  • In order to rank higher in Google mobile searches, it is necessary to keep the content of the site true to form. Low quality mobile pages that add excess loading time lose out in Google searches.
  • About 40-60% of traffic is mobile, meaning that ranking lower in Google searches can be crippling to your e-commerce goals. A mobile-friendly site is critical to maintaining your hard-earned search rankings.
  • Responsive Web Design (RWD) means there is one theme to manage.  Managing one theme/domain is significantly easier than having to manage separate ones for each platform. Users on a tablet, smartphone, desktop and laptop will all have the same shopping experience, which means they will be comfortable with the functionality and will likely continue to return to your site.
  • The improvements in mobile e-commerce and the growing popularity of mobile devices have driven this tremendous growth and are shaping the expectations of consumers.

By updating your Magento theme to a responsive design, you will maximize site traffic leading to improved conversions and mobile-friendly customer experiences, as well as gains in mobile SEO and search rankings.  A well-designed responsive Magento site will help take your e-commerce business to the next level of success and efficiency.

If you are looking to make your website mobile-friendly and responsive, we will ensure that your new mobile-friendly responsive design (RWD) aligns with your brand and vision to maximize your online presence. We invite you to schedule a complimentary assessment today with one of our certified Magento professionals.