Graduate from Magento 1 Open Source to Magento Commerce 2.3.3

Now is the time to graduate from Magento 1 Open Source to Magento Commerce 2.3.3. “But why? Open Source is free”. Believe me, we hear this all the time. Our Crimson Agility clients are no different and usually ask why they should build their site using Magento Commerce when Magento Open Source is free? We agree that Open Source is a great option. However, in the long run it is not the most cost-effective. Magento Commerce has additional features, the cloud infrastructure, and performance enhancements that are invaluable. With the Magento 1 end of life right around the corner (June 2020), now is the time to turn that tassel and graduate to Magento Commerce 2.

Let’s take a moment and look at the smaller picture here: not migrating from Magento 1.X to the most recent version of Magento 2. If you postpone the decision to make the leap to Magento 2, you are risking your business, reputation, customers data, and privacy not to mention their payment details.  Once Magento 1 is retired, your site becomes a target for those with nefarious intent. According to Magento, 83% of hacked sites were un-patched sites. When Magento 1 is retired, there will be no more patches available. It is like comparing the migration to not taking an Uber and risking the fines and life destruction from driving home from graduation only after a couple drinks. Yes, it can be that destructive.

When Magento 2 was released in 2015, it was not just a simple version upgrade. The new Magento 2 platform is a new improved platform built on state-of-the-art architecture. An outstanding 240,000 sites still utilize Magento 1 today. Mostly because of either the cost of migrating or procrastination. These store owners have also chosen in the past to stay on the comfortable older release to avoid breakage or revenue impacting downtime. But today, more and more educated store owners are realizing the benefits of investing in Magento Commerce 2 and are seeing the results of their investments. Here at Crimson Agility our 21 USA based certified developers have helped nearly 20 sites migrate while limiting downtime and not impacting revenue. Our customers are bringing in the new year stress free and will continue to grow their business safely.

What is New in Magento Commerce 2.3.3?

The new features in Magento Commerce 2.3.3 are amazing. There is so much to list but we encourage you to view Adobe’s Magento Commerce 2.3.3 Release Notes and read through all of the greatness for yourself. Below we have outlined some key points of Magento Commerce 2.3.3 enhancements announced November 7, 2019:

  • Over 100 security fixes reducing backend log significantly
    • Support for PSD2 compliance support
    • Supports PHP 7.3 (7.1 end of life is November 30, 2019)
  • Google Shopping Ads Channel is now part of the core code – cut ad spend by 50%!
  • Amazon Sales Channel in now part of core code
  • Progressive Web Application (PWA) Studio – fast page performance and increase SEO and conversion rates
  • Cloud enhancements
  • Product recommendations powered by Adobe Sensei
  • Superior Experiences – Deliver best-in-class B2B and B2C shopping experiences that accelerate sales
  • Omnichannel innovations – sell everywhere, deliver anywhere managing products, inventory, orders and fulfillments
  • Commerce Intelligence – enable intelligent experiences, uncover insights, and employ better measurement

How Can Crimson Agility Help you?

We have migration options! We offer three MAGENTO QUICK START PACKAGES that are fixed-cost implementation solutions. Our packages offer great price points whether you are a small business or large enterprise wanting to move to Magento Commerce. Making the move doesn’t have to be hard and will result in improved security & performance, seamless shopping everywhere with PWA, increased conversion rates, more streamlined operations, and a better overall end-user experience.

Contact us today and learn more, we are here to help and love what we do.

About Crimson Agility: We are a full service Magento services firm with an in-depth knowledge of the Magento platform and e-Commerce, a broad set of design, development, integration and marketing skills, as well as years of industry experience and successful implementations.

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on LinkedIn.

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Why Use Two-Factor Authentication?

Why Use Two-Factor Authentication?

Using the web can be rewarding, but with those rewards come some risks. We’re all connected on the internet, and with that connectivity we are at risk from malicious actions and attempts to gain access to our sensitive information. In E-Commerce we apply best practices to protect companies and individual buyers from these potential security risks. Magento Two-Factor Authentication (TFA) allows for all users to secure their information from cyber attacks.  This authentication method works by attaching specific accounts to a users personal device which adds an additional layer of confirmation for the online service, and peace of mind for the individual logging in. Protecting users from fraud protection is only one of the benefits to using this method. It also provides a way for technology novices and experts to better safeguard their account information. Here are some of the best Magento extensions and tips that can protect your website and your customers from potential attacks.

Improved Security

Strong passwords are a great place to start, but hackers still have methods to crack even the most creative of passwords. Two-Factor Authentication adds a physical action to logging in by incorporating a device, such as a smartphone, tablet, or token. A one time code is generated and delivered to the user in the form of an SMS or automated call that cannot be hacked. 

Lower Customer Service Cost

Using a Two-Factor Authentication can help curb the cost of customer service issues. Auth0 states from an HDI study that 35-40% of service calls are related to password resets. By implementing TFA you can effectively eliminate password reset calls from getting to customer service. TFA can save the company money and resources by reducing low tier issue calls and keeping customer service focused on other, more important, issues.

Reduce Online Fraud

There have been a recent slew of data breaches recently. Large companies like  Facebook, Yahoo, and Target have suffered from successful cyber attacks exposing hundreds of millions of customers personal information.  It becomes apparent that data breaches could happen to any company. This is why companies like Gmail, Apple Pay, PayPal, Evernote, Dropbox, and LinkedIn have moved to Two-Factor Authentication. It prevents sensitive information from falling into the wrong hands. However, the protection of data can be left in the right hands, every company should be proactive and take it upon themselves to protect their customers from potential threats online.

How to Better Protect Your Users?

You can start taking action by using Magento Two-Factor Authentication extensions on your E-Commerce store. Some extensions that are already in use: Google Authenticator, U2F Devices, Duo Security, and Authy. Become proactive and don’t wait to react to cyber threats. Empower yourself and your customers to bring cyber security into the physical world by using TFA.

Security and staying updated is essential for any eCommerce experience. Let us here at Crimson Agility handle your Magento and eCommerce questions. Contact Crimson Agility today to see what would work for your security needs.

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!

Crimson Agility Team

Why You Should Upgrade to Magento 2.3

Magento has announced that as of January 2020, Magento 2.2 will no longer be supported. This means new versions will no longer be released for any Magento 2.2 instance, whether it’s security updates or bug fixes. With this news, you should be looking to upgrade to Magento 2.3 in the near future. In this post, I will explain the major differences between 2.2 and 2.3, and why you should be upgrading. There are many minor bug fixes and security updates that have happened in the changelogs for 2.3, but I will be mainly focused on the major changes: new functionality and major security improvements.

Magento Open Source

Magento Open Source 2.3 comes with quite a few new features, such as Multi Source Inventory, PWI, declarative schema, GraphQL, and many others. In this section we will go in-depth for each one.

Multi-Source Inventory

Multi Source Inventory (MSI) allows merchants to have multiple different warehouses, brick and mortar stores, or distribution centers, and ship from each one depending on which location has the product ordered in stock and even which warehouse is closest to the shipping address on the order. This can help decrease not only shipping times, but also shipping costs.

PWA Studio

Progressive Web Apps (PWA) Studio allows for developers to create a much more intuitive mobile application and can increase performance on mobile devices immensely. In 2018, over 52% of all web traffic came from mobile devices, so having a performative, intuitive, and attractive mobile website is vital in today’s day and age.


This is more of a developer’s tool, however it’s incredibly useful. This allows much quicker and easier manipulation of databases. When used correctly, it can send and receive database information much more efficiently than the standard MySQL system that Magento 2.2 uses 

Declarative Schema

This is another developer tool but is also really helpful for Magento when releasing new security patches. Declarative schema allows developers to declare how they want the database to be structured without having to maintain an upgrade or install script in the module. This means that Magento can make database schema changes in patches, which wasn’t previously possible. 

Magento Commerce

Magento Commerce has all of the Magento Open Source changes, along with a few extras. In this section we will go over a few of the improvements that aren’t included in the Magento Open Source Version.

Page Builder

One of the most impressive improvements in Magento 2.3 thus far is the page builder. This has vastly improved the CMS content development and makes it extremely easy for merchants to set up their static content without the need of a developer.

CMS Improvements

In situations where you use the WYSIWYG editor but the page builder isn’t available, the WYSIWYG editor has also had some great improvements. If you’ve used the Magento 2.2 WYSIWYG editor, you have probably noticed a plethora of icons, many of which are hard to understand. In 2.3 they streamlined the WYSIWYG editor to look much more simplistic and easier to understand.


There’s a multitude of reasons to upgrade to Magento 2.3. Due to a SQL injection vulnerability found in 2.3.0, we highly recommend skipping 2.3.0 and upgrading straight to 2.3.1. If you are already on 2.3.0 and haven’t applied the patch to fix the vulnerability or upgraded to 2.3.1, upgrade immediately. For those of you currently on 2.2, due to Magento dropping support of 2.2 as of January 2020, it’s best to upgrade soon. We can help you upgrade to 2.3.1 as well! Just contact us here so we can get started. 

Have you heard about our new webinar happening on June 20th? We are going to be discussing about B2B commerce and using Magento 2.3 It will begin at 9:00 AM

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!

Crimson Agility Team

Crimson Agility Receives Two Nominations from Magento

Crimson Agility Receives Two Nominations from Magento
Most Innovative Commerce Experience and Best B2B Buyer Experience
Crimson Agility, a full-service e-commerce consulting and development firm, has
been honored with two nominations from 230+ entries, for the 2019 Imagine
Excellence Awards by Magento, an Adobe Company. Crimson and its clients,
Amped Innovation and Performance Health, snagged highly-coveted nominations
for the Most Innovative Commerce Experience Award and the Best B2B Buyer Experience Award, respectively.
The winners will be announced at the Imagine 2019 event in Las Vegas.
Amped Innovation sells much needed solar appliances in Africa. The problem was
affordability. More than 80% of Amped customers earn less than $2.50 per day.
“By working with Crimson to incorporate micro-payments into the Magento
platform, we tapped into emerging markets in Africa and Asia making our solar
products accessible to the poorest customers,” said Andi Kleissner, Co-Founder
and CEO of Amped Innovation. “Our customers can now buy previously
unattainable products on a payment plan they can afford.”
“The collaboration enabled Amped to achieve triple-digit growth, while introducing a
life-changing line of products in previously untapped markets,” added Kleissner.
Performance Health is a leader in consumer healthcare and the largest global
manufacturer and distributor of products to the rehabilitation and sports medicine
Crimson’s nomination alongside Performance Health for the Best B2B Buyer
Experience Award stemmed from the positive results of the features and capabilities
Crimson added to Performance Health’s e-commerce sites.
“With multiple, highly-complex e-commerce sites, we’ve put Crimson and Magento
through the ringer, testing their knowledge and capabilities beyond what we ever
imagined,” said Kristin Greenwell, E-Commerce Director at Performance Health. “They
have exceeded our expectations since day one.”
These capabilities provide a user experience that rivals the performance of the best-
designed B2B websites. The e-commerce sites accommodate power users who
manage thousands of ship-to addresses, many requisition lists, negotiated pricing, and
hundreds of employees buying online for the company. “Crimson’s knowledge of Magento and e-commerce is unmatched. We have been so impressed with their accountability and determination to make our website look, feel and most importantly, PERFORM how we and our customers expect,” added Greenwell.
“We are proud to stand with both our clients as finalists for these two prestigious
awards. We credit our success to a shared vision, collaboration, and hard work”, says
David Baier, Managing Partner at Crimson Agility

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!

Crimson Agility Team


What is GDPR?

The General Data Protection Regulation, or GDPR, is one of the most significant pieces of legislation passed relating to technology and the internet. It was approved by the European Union in April 2016, and set to come into force on May 25, 2018.  GDPR looks to bring together several existing laws and regulations to harmonize rulings across the EU. Primarily, GDPR aims to provide new guidelines that provide a better fit for today’s technology-dominated world.

The main points of GDPR concern the privacy rights of everyday users and their online data.  It will affect businesses of all sizes and will have a great effect on how companies gather, store, and look after their user’s data.  Companies will also need to give explicit notice when collecting personal data, which implies that consent will need to be explicitly given by the user and the purpose for gathering the data will need to be disclosed. Once data is collected, personal data will need to be encrypted by default as part of a process known as pseudonymization, meaning that it can’t be linked to a specific person without being accompanied by extra information.

What is considered personal data?

The concept applies to anything that could be used to directly or indirectly identify a person online. This could include names, email addresses, images, bank details, social network posts, medical information, web-based cookie data, or even a computer IP address.

What is the “right to erasure”?

Your website’s users will also have the right to know exactly what details you hold about them, and will have the right to request that any of this information be deleted if they feel their rights to privacy are being infringed upon.

How does this affect you?

Companies outside of the EU must abide by the same rules as EU companies if offering goods and services to customers in the EU.  If you have mailing lists for newsletters or promotions, and some of your prospects or customers are EU citizens, GDPR applies to you.

What are the requirements?

The requirements for online retailers that have EU customers at this point are outlined below:

  • Understand what “personal data” you are collecting and storing in Magento as well as in upstream and downstream systems (i.e. names, e-mails, addresses, credit card details, etc.). Special safeguards should be taken if collecting any data about race, sexual orientation, religious, and political beliefs. We recommend doing an inventory the “personal data” and where it is flowing to/from, like data to/from ERP, third-party services, reporting tools, etc.
  • Tell your customers who you are when you’re requesting their data – About Us, Contact Us, Customer Service, and Help pages that are informative and do not shield or make it difficult to contact you.  Provide physical addresses, phone numbers, and names of key personnel (i.e. owner, support, customer service).
  • Tell your customers why you are collecting their personal data, how long you will keep it and who you share it with – this should be clearly outlined in your privacy and use of personal data policies on the site and linked to a customer registration and checkout.
  • Get clear consent from your customers to process and store their data – this can be accomplished by adding consent or requiring agreement with your privacy policy during registration and checkout.  This includes clients using your site as “guests” also be acknowledged on the order and their consent stored with the order.
  • Provide your customers access to their personal data – ensure customers can view what personal data you have collected about them.  The Magento ‘My Account’ area clearly covers most if not all of the personal data you might have as it relates to orders and transactions.  This gets trickier if you are collecting other identifying data through marketing services.  Make sure that your third-party partners have a clear and coherent GDPR plan for compliance that you are comfortable with.
  • Provide your customers the “right to be forgotten” or “right to erasure” – this is new to Magento and still unclear on how to best implement this, but GDPR is expecting online retailers to allow their customers to “erase” or “take their personal data”.  This means names, e-mail address, physical addresses, credit card details, and possibly order details or at least the elements of it that are deemed “personal data”.  This may extend to logs including their IP address as well as other personally identifiable source of data (i.e. reviews, social interactions, etc.).  As you can see this one opens the door for a lot of questions and a burden on small online retailers.
  • As an online retailer you are expected to be proactive in maintaining best practices as it relates to security and protecting your customer’s data.  In addition, if there is ever a breach and data is compromised, you are required to communicate the breach and any “serious risk” to your customers.
  • Provide your customers the right to “opt-out” of direct marketing that uses their personal data – Magento has always supported this as it relates to Newsletters and E-Mail promotions and allows your customers to subscribe and unsubscribe from these forms of direct marketing.  This right to opt out is something that it is important to review with third-party partners who you may be sharing customer’s personal data with.
  • Ensure that any transfer of “personal data” to other parties is highlighted in your privacy and use of personal data policies.  Contact your customers for any changes to these policies.
  • It is ultimately your responsibility to be aware of the data usage policies and behaviors of any extensions or third-party system you choose to use.

What are the consequences of non-compliance? 

Companies outside Europe will also need to ensure they’re compliant with the rules, as they could also be subject to fines if found not to be up to speed. GDPR is a huge deal. Any organization found out of compliance to the new regulations after the May 25 deadline could face heavy fines, equivalent to 4% of annual global turnover, or €20 million, whichever is greater.

This blog post is not providing legal or regulatory advice. It is an interpretation of the GDPR and emerging “best practices” to help our Magento customers.  The team at Crimson Agility can help (from a technology standpoint) to get your online retail shop ready in time for the GDPR deadline of May 25th, 2018.  It remains to be seen exactly how GDPR will be monitored, and if fines will be issued…but for now it is best to be safe than sorry and prepare as much as you can.

Ask us and we can do an assessment of your site and provide you with a free estimate for what it would take to get your site GDPR compliant.

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!

Crimson Agility Team


Have you ever heard that when you first meet someone, you have just a few seconds to make a first impression? Well it’s pretty much the same with websites these days. How many times have you searched on the internet, clicked and landed on a site that was totally not what you were expecting?  Or […]


Some tips and tricks…3 of 3

We hope you are enjoying our What we learned at IRCE series of posts.  In case you missed it, here are links to part 1: Social Media Best Practices and part 2: E-mail Marketing Best Practices posts.  This week we are putting the spotlight on mobile commerce or m-commerce to complete our IRCE trifecta.  You may be asking yourself what exactly is m-commerce?  Some will argue that m-commerce involves shopping through a mobile device (typically a smartphone), while e-commerce involves shopping online through your computer.

We would venture to say that in today’s world, where more and more users are accessing the web from a smartphone or a tablet, there is no difference between e-commerce and m-commerce. As a matter of fact, some web designers will advocate that you should build your site with a “mobile first” mentality.  You must absolutely cater to mobile users in order to have a successful site.  Why you ask? Here are some compelling statistics:

  • 105 Million U.S. consumers have made a purchase online using their mobile device in the last 6 months
  • eCommerce dollars now comprise 10% of ALL retail revenue
  • 80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations

Ignoring the trends can potentially means missing out on thousands in profits.  Here are some tips we think will set you on the right path:


  1. Not mobile yet? Mobile optimize your site! A mobile optimized site is a must in today’s world. There are third party mobile commerce solutions out there that can help you build a mobile site from your existing online store. If you are using Magento, Crimson Agility can help!
  2. RWD is the word:  Look for ecommerce platforms that allow you to seamlessly build a responsive website: RWD or Responsive Web Design is what you want. Whenever possible, choose a platform that allows you to build a site that looks good and performs well on desktop, tablet or mobile.
  3. Mobile App? It is not a necessity. Research your target audience and look at site traffic to determine where most of your traffic is coming from. You may want to consider the investment of building an app if most of your users are accessing your site via mobile devices. Make sure it is an app that customers want to use, not just for shopping. Building an app is not cheap, so always do a cost benefit analysis before making the investment.
  4. Omnichannel Marketing: Create a plan that supports customer interactions by building value-added services that weave through all channels – online, brick and mortar, social media, mobile, etc. For example a customer comes to your store, opts in for emails which you can then use for targetted promotions via social media or email – see last week’s post on e-mail marketing best practices for more information.
  5. Mobile First: Design and build your e-commerce site with mobile in mind.  The trend is shifting towards a “mobile first design” mentality. Take a minimalist approach to site structure. Arrange the site in such a way that it would make sense to read from top to bottom…much like you would if you were scrolling on your smartphone.
  6. Tie mobile and social strategies together: Twitter, Facebook, Instagram, Pinterest, etc. all have integrations to both your website and mobile. Be sure you have a consistent strategy for online and mobile
  7. Go Native: Take advantage of native functionality of mobile apps. For example, leverage geolocation data and push notifications to present valuable messages and offers at the right time and place.
  8. Allow customers to manage their accounts via mobile: This is a huge loyalty builder. Managing their accounts in an impulse action that customers will want to take care of “now”. Make sure that shoppers can save products to their carts and complete the purchase later on another device.
  9. Tap to call: Make sure phone numbers on text push notifications are tap-to-call so that it is easy to place the call. Increase padding around clickable links so it is easy to tap on a small screen.
  10. Keep it short: Use images or infographics instead of a lengthy message that is hard to read while on the go.

In short, it is ALL about the user’s experience while they are browsing your site using a mobile device.  Always test your site on several different mobile devices to make sure your content renders correctly. If the customer experience is poor, you might as well say goodbye to that sale.

Is your Magento site mobile reponsive?  Ask us and we can do an assessment of your site’s mobile responsiveness and provide a free estimate for what it would take to get you there!

We hope that you found these tips useful. If you have more tips of your own or would like to comment on any of ours, feel free to comment below.

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!  We hope to see you next year at IRCE.

Crimson Agility Team


So you have this great idea for a product that you want to sell online.  Or you may already be selling on a marketplace like Ebay or Amazon and want to take your store to the next level and build an e-commerce site of your own.  What’s next?  How do you get started?  Here are some steps to get you going in the right direction:

  1. Build your idea away from the computer:Brainstorm and write down your ideas, it is important to think outside the box so your website is unique! Think about the product that you are selling and how you will get started. Think about your clients, who are they? What kind of products are you selling?
  2. Build a brand: Try to have a brand name and purchase the domain ahead of time to have your company name secured. Play around with different websites that let you create variety of domains and let you know which ones are available. Make sure you take enough time to decide which domain to purchase and know that it’s the right one. Here is a great website to try out: http://www.bustaname.com/word_maker
  3. Buy your domain and Pick a good host: Once you purchase your domain, you need a place for your site to “live”.  We like GoDaddy.
  4. Choose a Platform: Think about what platform you will use to develop your site. Even though there are many to choose from, Magento is a great one to consider. Magento is best known for offering store owners with ultimate flexibility to manage their store’s visual appeal, content and functionality – and you don’t pay listing commission because the site is yours.  Here’s a full list of Magento’s capabilities.  If you choose magento, please make sure you work with a Magento Partner and only choose Magento certified extensions to add to your site.  Crimson Agility is a Magento partner and we not only help you build a great site but provide ongoing suppor through our managed services programs.
  5. What is your story? It is important to have an idea of how you want your page to look and feel like. One of the many things to have in mind also, is that most e-commerce sites have the shopping cart, login and search box close together. Make your homepage a fun and interesting one. Clients are always attracted to deals, free shipping, and the latest trends. What is in style? Instead of a big catalog, Show your most interesting products on the home page. Make it organized!
  6. Get connected: Social media is everywhere now, why not use it on your website to keep your fans connected to your latest deals, products, or services? Get creative and include your social media on your site. Encourage customers to review your products to build trust.  For example, a user generated picture can link to an Instagram post about a cool feature or service you offer.  See our blog on social media best practices.
  7. Stay connected: Targeted e-mails at the right time will drive people back to your site to keep them engaged and complete a purchase, for example, abandoned cart emails or targeted emails based on the customer’s perceived preferences. Subscription links are a good way to capture information and keep track of their preferences. See our blog on e-mail marketing best practices.
  8. Mobile first: your site should be responsive and adapt to users viewing your site on mobile devices. Make sure that your site renders on the different platforms or you will lose customers who prefer to shop on mobile devices. See our blog on m-commerce best practices.
  9. Search and Find: Most people shop by doing a search first.  Make sure that your product catalog is built with the right categories so customers can narrow down options for searching. A store finder tab is not necessary but it is helpful if you have any physical stores. Make sure to include phone numbers and online chats for support.
  10. Choose your payment methods: Try out some different ones, and make sure to read terms and conditions very carefully. It is important to find out if there will be any early termination or cancellation fees if you are not happy with the payment gateway you choose.
  11. Site speed is important: Search Engine Optimization (SEO) and site performance are important to get your site noticed, get people to keep clicking and drive sales. Making sure your content is relevant so you engage customers in a short period.
  12. Build trust: Plan every idea carefully and have in mind that security is a must! For your site to be successful, it is important to have security and display badges on the site to secure customer’s information and for customers to feel safe making a purchase on your site. Posting reviews from other customers and their shopping experience on your site also builds trust.  Make sure you partner with a company like Yotpo for product reviews.

In the Phoenix area and want to learn more? Join us for our Phoenix Area Meetup on July 26th.

Now, go have fun starting your e-commerce site and don’t forget to check back on our blog every Thursday to see what’s new and to continue learning about e-commerce, Crimson Agility, and Magento!

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!

Crimson Agility Team


Some tips and tricks…2 of 3

I hope you enjoyed last week’s post where we talked about Social Media best practices that we learned at IRCE.  There was so much good information that we decided to create a series of blog posts to share all that we learned, with you!

Do you recognize the monkey in the pink banner in this picture?


If you have dealt with e-mail marketing campaign tools before, you will recognize this as the MailChimp monkey!  They are a prime example of not only a great partner for your marketing campaigns, but also of great marketing.  They displayed this banner as you walked into McCormick Place for this year’s IRCE and everyone knew it was the MailChimp monkey – loved it!  So how do you get to this level of brand recognition?  Here are some tips we think will help get you on your way:


This week we are focusing on marketing best practices. Together with last week’s tips on social media you can increase your exposure and reach out to your customer base via all channels. Whether you are a large or small company, we feel these tips will help you streamline your e-mail marketing efforts:

  1. Email Policy: Make sure you clearly communicate your policy regarding email addresses. Many customers will not give their email address if they think there is a chance that you will sell it. If this is not your policy, make sure they know their address is safe with you.
  2. Only send a few relevant emails: Sending too many emails will convince your customers to opt out. Sending irrelevant emails will quickly lessen the open rate. Define a maximum number of emails for each customer per month and make sure that the content adds value to their experience as your customer
  3. Create customer segments: Segment your customers by products purchased or viewed, profile information, demographics, etc. Segmentation will allow you to target email campaigns to ensure content, promotions, or new product launches reach the right customers and increase your open rate. Higher open rate usually translates into higher sales.
  4. Tie all emails to a trackable campaign: Campaigns will help you analyze each email blast and determine its ROI, click through rates, why it worked, why it didn’t and what can you do to improve the next email.
  5. Be professional: Send professional emails that represent your brand. Enough said. Don’t undermine your business.
  6. Engaging subject line: Don’t write the subject line as an after-thought. It has to be of interest to the recipients so it convinces them to open it. Also, don’t do a “bait-and-switch” and deceive them with a title that doesn’t match the content. Credibility is the key here.
  7. Design your email templates accordingly: Keep in mind mobile responsiveness and the ability to read the email without distorting the format in a smaller window such as the email preview window. Use HTML colors and text instead of an image.
  8. The goal is to funnel traffic to your website: offer many different links within the email, for different reasons. For example, links to articles, demos, new products, etc., that will drive traffic to good content on your site.
  9. Avoid the “click black hole”: If the user clicks, make sure you send them to a place that makes it easy to convert the click into a sale. Don’t send them to the home page. The page they land on needs to be an extension of the message in the email and contain the relevant information they clicked on in the first place.
  10. Tie it all together:  Try to recap your social media posts, blogs, and newletters in an email for the week. Link back to the content from the email, but only if it will provide value to the customer.

Using Magento for your e-commerce store? Did you know that your Magento Store supports MailChimp Campaigns?  Ask us and we can help you get it installed and configured for you!

We hope that you found these tips useful. If you have more tips of your own or would like to comment on any of ours, feel free to comment below. Stay tuned for next Thursday when our blog series continues with part 3 of 3: Mobile Commerce Best Practices we learned at IRCE.

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!

Crimson Agility Team



As a business owner, your brand is your identity. Twizel Goods, provider of sustainable clothing, approached Crimson Agility with a very specific mission. The owners wanted their e-commerce site to not only function perfectly, but to also beautifully represent the brand and vision they had worked so hard to hone.

For Twizel, clothing should be crafted with “care, quality, and humanity.” The focus is not on cheap and easy goods, but instead on ensuring the way the goods are created and distributed supports a healthy and vibrant planet. Understandably, a company with this global mission needs a site that will represent its identity completely.

When we began to build Twizel’s e-commerce site, we knew a Magento 2 platform could align with the vision Twizel had in mind. We followed these three principles to create a site that aligns with Magento best practices, responsive web design (RWD), and Twizel’s vision.


Like most companies, Twizel had a specific brand image in mind. The Magento 2 platform allowed Crimson Agility to reflect that brand in Twizel’s e-commerce site. In order to do this effectively, our e-commerce engineers worked directly with the design firm that Twizel contracted to create its brand. This collaboration allowed us to get a clear vision for the style and layout of the site while providing the opportunity for us to influence the design in a way that allowed Magento 2 features to shine through.

Based on the feedback and input we received, our team was able to create a Magento 2 custom theme that aligned with the vision Twizel had in mind. In addition, our team was able to positively contribute to the theme design by sharing and implementing ideas that demonstrated how the Magento 2 features and functionality meshed with their vision. This partnership of Twizel’s team and Crimson Agility’s Magento professionals resulted in a site that perfectly suited the Twizel brand identity.


As a company with a visual product, the visual aesthetic of the e-commerce site is very important. Ensuring the Twizel vision translated to smartphones and tablets was especially important with the growing trend in online retailing towards mobile. Our team created and tested the Twizel Magento 2 site to work seamlessly across a range of devices. We wanted the site to operate perfectly and look great on laptops, tablet, and smartphone screens. Responsive Web Design (RWD) was a critical success factor and at the forefront of theme design at all times. We thoroughly tested the site across a range of monitor sizes to ensure the site functioned as exquisitely on a smartphone screen as it did on a large desktop screen. This included validating style, layout and functionality across a variety of web browsers including Chrome, Firefox, Safari, Internet Explorer, iOS and Android. Nowadays, this is critical for any e-commerce site, considering mobile devices makes up 65% of all digital media usage. Your user is mobile and so your site needs to be too!


It was important to Twizel that their site be an extension of their vision, ideas, and philosophy as it relates to sustainable clothing and how we live – this was done in large part through beautifully captured high-resolution photographs that tell the “story.” We worked with Twizel to make certain that the images on each page told the story of their company, products, and partners. We were careful to balance the impact of large high-resolution images with high-performance.

Check out Twizel Good’s custom Magento 2 site at http://www.twizel.com/