E-COMMERCE

GDPR DEADLINE IS MAY 25, 2018… ARE YOU READY?

What is GDPR?

The General Data Protection Regulation, or GDPR, is one of the most significant pieces of legislation passed relating to technology and the internet. It was approved by the European Union in April 2016, and set to come into force on May 25, 2018.  GDPR looks to bring together several existing laws and regulations to harmonize rulings across the EU. Primarily, GDPR aims to provide new guidelines that provide a better fit for today’s technology-dominated world.

The main points of GDPR concern the privacy rights of everyday users and their online data.  It will affect businesses of all sizes and will have a great effect on how companies gather, store, and look after their user’s data.  Companies will also need to give explicit notice when collecting personal data, which implies that consent will need to be explicitly given by the user and the purpose for gathering the data will need to be disclosed. Once data is collected, personal data will need to be encrypted by default as part of a process known as pseudonymization, meaning that it can’t be linked to a specific person without being accompanied by extra information.

What is considered personal data?

The concept applies to anything that could be used to directly or indirectly identify a person online. This could include names, email addresses, images, bank details, social network posts, medical information, web-based cookie data, or even a computer IP address.

What is the “right to erasure”?

Your website’s users will also have the right to know exactly what details you hold about them, and will have the right to request that any of this information be deleted if they feel their rights to privacy are being infringed upon.

How does this affect you?

Companies outside of the EU must abide by the same rules as EU companies if offering goods and services to customers in the EU.  If you have mailing lists for newsletters or promotions, and some of your prospects or customers are EU citizens, GDPR applies to you.

What are the requirements?

The requirements for online retailers that have EU customers at this point are outlined below:

  • Understand what “personal data” you are collecting and storing in Magento as well as in upstream and downstream systems (i.e. names, e-mails, addresses, credit card details, etc.). Special safeguards should be taken if collecting any data about race, sexual orientation, religious, and political beliefs. We recommend doing an inventory the “personal data” and where it is flowing to/from, like data to/from ERP, third-party services, reporting tools, etc.
  • Tell your customers who you are when you’re requesting their data – About Us, Contact Us, Customer Service, and Help pages that are informative and do not shield or make it difficult to contact you.  Provide physical addresses, phone numbers, and names of key personnel (i.e. owner, support, customer service).
  • Tell your customers why you are collecting their personal data, how long you will keep it and who you share it with – this should be clearly outlined in your privacy and use of personal data policies on the site and linked to a customer registration and checkout.
  • Get clear consent from your customers to process and store their data – this can be accomplished by adding consent or requiring agreement with your privacy policy during registration and checkout.  This includes clients using your site as “guests” also be acknowledged on the order and their consent stored with the order.
  • Provide your customers access to their personal data – ensure customers can view what personal data you have collected about them.  The Magento ‘My Account’ area clearly covers most if not all of the personal data you might have as it relates to orders and transactions.  This gets trickier if you are collecting other identifying data through marketing services.  Make sure that your third-party partners have a clear and coherent GDPR plan for compliance that you are comfortable with.
  • Provide your customers the “right to be forgotten” or “right to erasure” – this is new to Magento and still unclear on how to best implement this, but GDPR is expecting online retailers to allow their customers to “erase” or “take their personal data”.  This means names, e-mail address, physical addresses, credit card details, and possibly order details or at least the elements of it that are deemed “personal data”.  This may extend to logs including their IP address as well as other personally identifiable source of data (i.e. reviews, social interactions, etc.).  As you can see this one opens the door for a lot of questions and a burden on small online retailers.
  • As an online retailer you are expected to be proactive in maintaining best practices as it relates to security and protecting your customer’s data.  In addition, if there is ever a breach and data is compromised, you are required to communicate the breach and any “serious risk” to your customers.
  • Provide your customers the right to “opt-out” of direct marketing that uses their personal data – Magento has always supported this as it relates to Newsletters and E-Mail promotions and allows your customers to subscribe and unsubscribe from these forms of direct marketing.  This right to opt out is something that it is important to review with third-party partners who you may be sharing customer’s personal data with.
  • Ensure that any transfer of “personal data” to other parties is highlighted in your privacy and use of personal data policies.  Contact your customers for any changes to these policies.
  • It is ultimately your responsibility to be aware of the data usage policies and behaviors of any extensions or third-party system you choose to use.

What are the consequences of non-compliance? 

Companies outside Europe will also need to ensure they’re compliant with the rules, as they could also be subject to fines if found not to be up to speed. GDPR is a huge deal. Any organization found out of compliance to the new regulations after the May 25 deadline could face heavy fines, equivalent to 4% of annual global turnover, or €20 million, whichever is greater.

This blog post is not providing legal or regulatory advice. It is an interpretation of the GDPR and emerging “best practices” to help our Magento customers.  The team at Crimson Agility can help (from a technology standpoint) to get your online retail shop ready in time for the GDPR deadline of May 25th, 2018.  It remains to be seen exactly how GDPR will be monitored, and if fines will be issued…but for now it is best to be safe than sorry and prepare as much as you can.

Ask us and we can do an assessment of your site and provide you with a free estimate for what it would take to get your site GDPR compliant.

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!

Crimson Agility Team

WHAT IS YOUR WEBSITE STORY?

Have you ever heard that when you first meet someone, you have just a few seconds to make a first impression? Well it’s pretty much the same with websites these days. How many times have you searched on the internet, clicked and landed on a site that was totally not what you were expecting?  Or maybe it was what you were expecting, but the look and feel of the site was old and dingy?  Or maybe the site was modern and clean, but the links and navigation were not as smooth as its design?  Any of these would make you navigate away from the site, right?

So how do you tell your story in a way that makes potential customers stick around, click and make a purchase? If you built your site in the last 5 years, it may be time to start asking yourself some tough questions:

  1. Would YOU shop your site? Be honest with yourself. Ask random people for input, but be prepared to hear the truth. It is hard to hear that one’s baby is ugly…even if it is in fact really ugly!
  2. How easy is it to navigate your site?  Is it easy to use? How fast is it? If it takes too long to load a page, people will not stick around. Keep it simple, not too wordy, use images to showcase your products.
  3. Is your design functional? It is really important to keep it simple without overwhelming choices, ads or distracting content that distracts the would be buyers from adding items to the cart.
  4. Is the design and logo conveying the feeling you want your customer to have when they visit your site? Does it play well with your background story? Colors, form and design are the number one things to watch here.  Pick them according to the reaction you want from your users.
  5. Is your site representative of a secure site? Will people feel safe making a purchase on your site? Research has shown that designing the checkout experience in a way that the payment information is displayed within a box on it’s own evokes the feeling of security. Just a simple line around the fields makes users feel safe entering their information.  Security logos also help here. Who would have thought?!

The previous list is a really short list of things to consider when you are building or updating your site’s design. If you don’t already have a partner for your Magento e-commerce site, let us help you tell your story! Our team at Crimson Agility is growing and we recently added a great digital designer that has already wowed several of our customers in the short time she’s been here.  Here are two of the sites she’s re-done:

 

Whitout further ado, allow me introduce you to our very own Claudia Campos!!

“It is always my priority to create aesthetically impressive and effective designs. My plan is to find solutions to increase the functionality of the product, while improving the concept.” – Claudia

Claudia’s Bio:  I have five years of experience, a degree in graphic design, and I am self-taught in front end web developing, email marketing, and user interface design. I lived in San Diego for three years and then moved to Arizona seven years ago. I’m originally from Baja Mexico, but I spent a good portion of my childhood in California. As a child I attended a fine art school in Mexico for several years. This has given me a very diverse outlook. I have dual citizenship and I can speak two languages, Spanish and English. In my spare time I like to do yoga, paint, and research about new graphic design and web developing strategies to keep myself updated.  That’s MY Story…What is YOURS? I can’t wait to help you tell YOUR story!

Ask us and we can do an assessment of your site and provide you with a free estimate for what it would take to get your site back to being shiny and new!

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!

Crimson Agility Team

WHAT WE LEARNED AT IRCE 2017- MOBILE COMMERCE BEST PRACTICES

Some tips and tricks…3 of 3

We hope you are enjoying our What we learned at IRCE series of posts.  In case you missed it, here are links to part 1: Social Media Best Practices and part 2: E-mail Marketing Best Practices posts.  This week we are putting the spotlight on mobile commerce or m-commerce to complete our IRCE trifecta.  You may be asking yourself what exactly is m-commerce?  Some will argue that m-commerce involves shopping through a mobile device (typically a smartphone), while e-commerce involves shopping online through your computer.

We would venture to say that in today’s world, where more and more users are accessing the web from a smartphone or a tablet, there is no difference between e-commerce and m-commerce. As a matter of fact, some web designers will advocate that you should build your site with a “mobile first” mentality.  You must absolutely cater to mobile users in order to have a successful site.  Why you ask? Here are some compelling statistics:

  • 105 Million U.S. consumers have made a purchase online using their mobile device in the last 6 months
  • eCommerce dollars now comprise 10% of ALL retail revenue
  • 80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations

Ignoring the trends can potentially means missing out on thousands in profits.  Here are some tips we think will set you on the right path:

MOBILE COMMERCE BEST PRACTICES:

  1. Not mobile yet? Mobile optimize your site! A mobile optimized site is a must in today’s world. There are third party mobile commerce solutions out there that can help you build a mobile site from your existing online store. If you are using Magento, Crimson Agility can help!
  2. RWD is the word:  Look for ecommerce platforms that allow you to seamlessly build a responsive website: RWD or Responsive Web Design is what you want. Whenever possible, choose a platform that allows you to build a site that looks good and performs well on desktop, tablet or mobile.
  3. Mobile App? It is not a necessity. Research your target audience and look at site traffic to determine where most of your traffic is coming from. You may want to consider the investment of building an app if most of your users are accessing your site via mobile devices. Make sure it is an app that customers want to use, not just for shopping. Building an app is not cheap, so always do a cost benefit analysis before making the investment.
  4. Omnichannel Marketing: Create a plan that supports customer interactions by building value-added services that weave through all channels – online, brick and mortar, social media, mobile, etc. For example a customer comes to your store, opts in for emails which you can then use for targetted promotions via social media or email – see last week’s post on e-mail marketing best practices for more information.
  5. Mobile First: Design and build your e-commerce site with mobile in mind.  The trend is shifting towards a “mobile first design” mentality. Take a minimalist approach to site structure. Arrange the site in such a way that it would make sense to read from top to bottom…much like you would if you were scrolling on your smartphone.
  6. Tie mobile and social strategies together: Twitter, Facebook, Instagram, Pinterest, etc. all have integrations to both your website and mobile. Be sure you have a consistent strategy for online and mobile
  7. Go Native: Take advantage of native functionality of mobile apps. For example, leverage geolocation data and push notifications to present valuable messages and offers at the right time and place.
  8. Allow customers to manage their accounts via mobile: This is a huge loyalty builder. Managing their accounts in an impulse action that customers will want to take care of “now”. Make sure that shoppers can save products to their carts and complete the purchase later on another device.
  9. Tap to call: Make sure phone numbers on text push notifications are tap-to-call so that it is easy to place the call. Increase padding around clickable links so it is easy to tap on a small screen.
  10. Keep it short: Use images or infographics instead of a lengthy message that is hard to read while on the go.

In short, it is ALL about the user’s experience while they are browsing your site using a mobile device.  Always test your site on several different mobile devices to make sure your content renders correctly. If the customer experience is poor, you might as well say goodbye to that sale.

Is your Magento site mobile reponsive?  Ask us and we can do an assessment of your site’s mobile responsiveness and provide a free estimate for what it would take to get you there!

We hope that you found these tips useful. If you have more tips of your own or would like to comment on any of ours, feel free to comment below.

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!  We hope to see you next year at IRCE.

Crimson Agility Team

NEW TO E-COMMERCE? TOP THINGS WE THINK YOU SHOULD CONSIDER TO GET YOU STARTED

So you have this great idea for a product that you want to sell online.  Or you may already be selling on a marketplace like Ebay or Amazon and want to take your store to the next level and build an e-commerce site of your own.  What’s next?  How do you get started?  Here are some steps to get you going in the right direction:

  1. Build your idea away from the computer:Brainstorm and write down your ideas, it is important to think outside the box so your website is unique! Think about the product that you are selling and how you will get started. Think about your clients, who are they? What kind of products are you selling?
  2. Build a brand: Try to have a brand name and purchase the domain ahead of time to have your company name secured. Play around with different websites that let you create variety of domains and let you know which ones are available. Make sure you take enough time to decide which domain to purchase and know that it’s the right one. Here is a great website to try out: http://www.bustaname.com/word_maker
  3. Buy your domain and Pick a good host: Once you purchase your domain, you need a place for your site to “live”.  We like GoDaddy.
  4. Choose a Platform: Think about what platform you will use to develop your site. Even though there are many to choose from, Magento is a great one to consider. Magento is best known for offering store owners with ultimate flexibility to manage their store’s visual appeal, content and functionality – and you don’t pay listing commission because the site is yours.  Here’s a full list of Magento’s capabilities.  If you choose magento, please make sure you work with a Magento Partner and only choose Magento certified extensions to add to your site.  Crimson Agility is a Magento partner and we not only help you build a great site but provide ongoing suppor through our managed services programs.
  5. What is your story? It is important to have an idea of how you want your page to look and feel like. One of the many things to have in mind also, is that most e-commerce sites have the shopping cart, login and search box close together. Make your homepage a fun and interesting one. Clients are always attracted to deals, free shipping, and the latest trends. What is in style? Instead of a big catalog, Show your most interesting products on the home page. Make it organized!
  6. Get connected: Social media is everywhere now, why not use it on your website to keep your fans connected to your latest deals, products, or services? Get creative and include your social media on your site. Encourage customers to review your products to build trust.  For example, a user generated picture can link to an Instagram post about a cool feature or service you offer.  See our blog on social media best practices.
  7. Stay connected: Targeted e-mails at the right time will drive people back to your site to keep them engaged and complete a purchase, for example, abandoned cart emails or targeted emails based on the customer’s perceived preferences. Subscription links are a good way to capture information and keep track of their preferences. See our blog on e-mail marketing best practices.
  8. Mobile first: your site should be responsive and adapt to users viewing your site on mobile devices. Make sure that your site renders on the different platforms or you will lose customers who prefer to shop on mobile devices. See our blog on m-commerce best practices.
  9. Search and Find: Most people shop by doing a search first.  Make sure that your product catalog is built with the right categories so customers can narrow down options for searching. A store finder tab is not necessary but it is helpful if you have any physical stores. Make sure to include phone numbers and online chats for support.
  10. Choose your payment methods: Try out some different ones, and make sure to read terms and conditions very carefully. It is important to find out if there will be any early termination or cancellation fees if you are not happy with the payment gateway you choose.
  11. Site speed is important: Search Engine Optimization (SEO) and site performance are important to get your site noticed, get people to keep clicking and drive sales. Making sure your content is relevant so you engage customers in a short period.
  12. Build trust: Plan every idea carefully and have in mind that security is a must! For your site to be successful, it is important to have security and display badges on the site to secure customer’s information and for customers to feel safe making a purchase on your site. Posting reviews from other customers and their shopping experience on your site also builds trust.  Make sure you partner with a company like Yotpo for product reviews.

In the Phoenix area and want to learn more? Join us for our Phoenix Area Meetup on July 26th.

Now, go have fun starting your e-commerce site and don’t forget to check back on our blog every Thursday to see what’s new and to continue learning about e-commerce, Crimson Agility, and Magento!

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!

Crimson Agility Team

WHAT WE LEARNED AT IRCE 2017- E-MAIL MARKETING BEST PRACTICES

Some tips and tricks…2 of 3

I hope you enjoyed last week’s post where we talked about Social Media best practices that we learned at IRCE.  There was so much good information that we decided to create a series of blog posts to share all that we learned, with you!

Do you recognize the monkey in the pink banner in this picture?

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If you have dealt with e-mail marketing campaign tools before, you will recognize this as the MailChimp monkey!  They are a prime example of not only a great partner for your marketing campaigns, but also of great marketing.  They displayed this banner as you walked into McCormick Place for this year’s IRCE and everyone knew it was the MailChimp monkey – loved it!  So how do you get to this level of brand recognition?  Here are some tips we think will help get you on your way:

E-MAIL MARKETING BEST PRACTICES:

This week we are focusing on marketing best practices. Together with last week’s tips on social media you can increase your exposure and reach out to your customer base via all channels. Whether you are a large or small company, we feel these tips will help you streamline your e-mail marketing efforts:

  1. Email Policy: Make sure you clearly communicate your policy regarding email addresses. Many customers will not give their email address if they think there is a chance that you will sell it. If this is not your policy, make sure they know their address is safe with you.
  2. Only send a few relevant emails: Sending too many emails will convince your customers to opt out. Sending irrelevant emails will quickly lessen the open rate. Define a maximum number of emails for each customer per month and make sure that the content adds value to their experience as your customer
  3. Create customer segments: Segment your customers by products purchased or viewed, profile information, demographics, etc. Segmentation will allow you to target email campaigns to ensure content, promotions, or new product launches reach the right customers and increase your open rate. Higher open rate usually translates into higher sales.
  4. Tie all emails to a trackable campaign: Campaigns will help you analyze each email blast and determine its ROI, click through rates, why it worked, why it didn’t and what can you do to improve the next email.
  5. Be professional: Send professional emails that represent your brand. Enough said. Don’t undermine your business.
  6. Engaging subject line: Don’t write the subject line as an after-thought. It has to be of interest to the recipients so it convinces them to open it. Also, don’t do a “bait-and-switch” and deceive them with a title that doesn’t match the content. Credibility is the key here.
  7. Design your email templates accordingly: Keep in mind mobile responsiveness and the ability to read the email without distorting the format in a smaller window such as the email preview window. Use HTML colors and text instead of an image.
  8. The goal is to funnel traffic to your website: offer many different links within the email, for different reasons. For example, links to articles, demos, new products, etc., that will drive traffic to good content on your site.
  9. Avoid the “click black hole”: If the user clicks, make sure you send them to a place that makes it easy to convert the click into a sale. Don’t send them to the home page. The page they land on needs to be an extension of the message in the email and contain the relevant information they clicked on in the first place.
  10. Tie it all together:  Try to recap your social media posts, blogs, and newletters in an email for the week. Link back to the content from the email, but only if it will provide value to the customer.

Using Magento for your e-commerce store? Did you know that your Magento Store supports MailChimp Campaigns?  Ask us and we can help you get it installed and configured for you!

We hope that you found these tips useful. If you have more tips of your own or would like to comment on any of ours, feel free to comment below. Stay tuned for next Thursday when our blog series continues with part 3 of 3: Mobile Commerce Best Practices we learned at IRCE.

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!

Crimson Agility Team

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USING MAGENTO 2 TO COMMUNICATE BRAND IDENTITY

As a business owner, your brand is your identity. Twizel Goods, provider of sustainable clothing, approached Crimson Agility with a very specific mission. The owners wanted their e-commerce site to not only function perfectly, but to also beautifully represent the brand and vision they had worked so hard to hone.

For Twizel, clothing should be crafted with “care, quality, and humanity.” The focus is not on cheap and easy goods, but instead on ensuring the way the goods are created and distributed supports a healthy and vibrant planet. Understandably, a company with this global mission needs a site that will represent its identity completely.

When we began to build Twizel’s e-commerce site, we knew a Magento 2 platform could align with the vision Twizel had in mind. We followed these three principles to create a site that aligns with Magento best practices, responsive web design (RWD), and Twizel’s vision.

COLLABORATION

Like most companies, Twizel had a specific brand image in mind. The Magento 2 platform allowed Crimson Agility to reflect that brand in Twizel’s e-commerce site. In order to do this effectively, our e-commerce engineers worked directly with the design firm that Twizel contracted to create its brand. This collaboration allowed us to get a clear vision for the style and layout of the site while providing the opportunity for us to influence the design in a way that allowed Magento 2 features to shine through.

Based on the feedback and input we received, our team was able to create a Magento 2 custom theme that aligned with the vision Twizel had in mind. In addition, our team was able to positively contribute to the theme design by sharing and implementing ideas that demonstrated how the Magento 2 features and functionality meshed with their vision. This partnership of Twizel’s team and Crimson Agility’s Magento professionals resulted in a site that perfectly suited the Twizel brand identity.

MOBILE-FRIENDLY (RWD)

As a company with a visual product, the visual aesthetic of the e-commerce site is very important. Ensuring the Twizel vision translated to smartphones and tablets was especially important with the growing trend in online retailing towards mobile. Our team created and tested the Twizel Magento 2 site to work seamlessly across a range of devices. We wanted the site to operate perfectly and look great on laptops, tablet, and smartphone screens. Responsive Web Design (RWD) was a critical success factor and at the forefront of theme design at all times. We thoroughly tested the site across a range of monitor sizes to ensure the site functioned as exquisitely on a smartphone screen as it did on a large desktop screen. This included validating style, layout and functionality across a variety of web browsers including Chrome, Firefox, Safari, Internet Explorer, iOS and Android. Nowadays, this is critical for any e-commerce site, considering mobile devices makes up 65% of all digital media usage. Your user is mobile and so your site needs to be too!

THE TWIZEL STORY

It was important to Twizel that their site be an extension of their vision, ideas, and philosophy as it relates to sustainable clothing and how we live – this was done in large part through beautifully captured high-resolution photographs that tell the “story.” We worked with Twizel to make certain that the images on each page told the story of their company, products, and partners. We were careful to balance the impact of large high-resolution images with high-performance.

Check out Twizel Good’s custom Magento 2 site at http://www.twizel.com/

CRIMSON AGILITY RECOGNIZED BY MAGENTO COMMERCE AS A MAGENTO 2.0 SOLUTION PARTNER

We are excited to announce that Crimson Agility has been recognized by Magento Commerce as one of the first Magento 2.0 Trained Partners. A Magento Professional Partner, Crimson Agility completed the necessary sales and technical training to validate its knowledge in selling, implementing and supporting the latest version of Magento Commerce’s industry-leading eCommerce platform.

The new Magento 2.0 platform empowers brands, retailers, and businesses across retail B2C and B2B industries to quickly and cost-effectively deliver engaging omnichannel shopping experiences. The Magento 2.0 platform also offers enhanced performance and scalability, new features to boost conversion rates, and business agility and productivity improvements.

“We’ve started talking to businesses about upgrading or migrating to Magento 2.0. The growing enthusiasm and excitement about this new version is well deserved,” says David Baier, Crimson Agility’s Vice President of Services Delivery. “The state-of-the-art and re-designed architecture allows businesses greater flexibility, more control, and faster performance. With Magento 2.0, we are confident that Magento will expand its adoption amongst small businesses and the leaders in online retailing”.

To be recognized as a Magento 2.0 Trained Partner, Crimson Agility’s development and sales staff had to complete extensive training and testing on the new platform, demonstrating competence in the new version of the popular eCommerce platform. The firm is now qualified to work with new and existing clients on implementation of the latest version of the Magento Commerce eCommerce platform. Learn more and schedule a complimentary assessment from the Crimson Agility team.

About Crimson Agility:

Crimson Agility is a full service Magento services firm with an in-depth knowledge of the Magento platform and e-Commerce, a broad set of design, development, integration and marketing skills, as well as years of industry experience and successful implementations. Learn more at https://www.crimsonagility.com.

Read the Press Release at PRweb.com

3 WAYS TO ACCELERATE YOUR ONLINE BUSINESS USING THE MAGENTO PLATFORM

Online businesses continue to go through transformations in their quest to provide exceptional shopping experiences to customers across all channels and devices. Businesses that are looking to provide an exceptional customer experience turn to the Magento platform, an e-commerce platform that can help drive more customer traffic and repeat purchases to your site. Magento is the #1 e-commerce platform when it comes to reliability, flexibility, and growth and it can help accelerate your online business in the following 3 ways:

  • Engaging Shopping Experience: The Magento platform can help boost your customer traffic and purchases by offering:
    • Personalized content – Website content based on your customers’ profiles, online behavior and purchase history.
    • Responsive, mobile-friendly design – Deliver the same shopping experience across all channels and devices anytime, anywhere.
    • Search & Navigation – Drive fast and easy product discovery through precise, relevant search and product filtering with layered navigation.
    • Better merchandising – Improve product merchandising with multiple images, videos, recommendations, ratings and reviews.
  • Customer Loyalty: The Magento platform can help you improve shopper engagement, incentivize repeat purchases, and reward your high-value customers by offering:
    • Rewards points – Customer rewards for activities such as registrations, product reviews, and new customer referrals.
    • Gift registries and “wish lists” – Bring new shoppers to your site to purchase from gift registries and wish lists to help increase sales.
    • Gift cards – Convenient gift option can help increase sales and encourage repeat purchases.
    • Exclusive events – Recognize your high-value customers with private sales and other exclusive shopping experiences.
  • Fast Deployment: The Magento platform seamlessly integrates with third-party solutions, can be deployed in any environment, and is backed by a vast network of experts, like Crimson Agility, that are ready to help you. Magento can quickly and cost-effectively build a site that is unique to your business by offering:
    • Customizable platform – Customize your site quickly and easily with a platform that offers flexible, configurable features with a wide range of extensions.
    • Complete design control – With Magento custom themes, you can completely control your site design and easily create variations for new brands, markets, and campaigns.
    • Flexible deployment – Choose any deployment option to match your business needs, including cloud, managed hosting, and on-premise.

Once you are ready to make the switch to the Magento platform, the key is finding a knowledgeable, reliable partner that can help you with your Magento migration. Crimson Agility is a certified Magento silver partner with an in-depth knowledge of the Magento platform, along with a broad set of design, development, integration and marketing skills, and years of industry experience and successful implementations.

If you are looking to re-platform your website to Magento, we invite you to schedule a complimentary assessment with one of our Crimson Agility professionals today!

5 E-COMMERCE TRENDS THAT COULD IMPACT YOUR ONLINE BUSINESS IN 2016

As we enter 2016, many online business owners are taking stock of what the dynamic force that began to transform their businesses at the start of the new millennium has in store for them next.

Only then can they make the necessary changes to their online businesses so that they can stay ahead of the curve, and make 2016 their most profitable year yet. Here are 5 e-commerce trends that could impact online businesses in 2016:

  1. Mobile is the name of the game. The writing, as they say, is on the wall: With every passing quarter, shoppers are making more mobile purchases. Making your ecommerce site “mobile friendly” is no longer recommended; it’s required to remain competitive.
  2. Multi-channel shopping is the “middle” name of the game. Selling products on one site once was considered the “purest” way to develop an e-commerce presence. But the reality is, shoppers continue to turn to multi-vendor websites to compare and contrast products. Listing your products on sites like Amazon and Etsy obviously will take time, but it’s a time investment that should pay dividends in terms of raising your online profile and enhancing your bottom line.
  3. Online shoppers clamor for online loyalty programs. Once the domain of brick-and-mortar stores, loyalty programs enjoy nearly universal appeal. E-commerce sites that want to gain a competitive advantage are developing programs that reward shoppers for return visits and especially multiple purchases.
  4. The pop-up “grows up.” Back in their “adolescent” days, pop-ups were derided as loud, pesky and intrusive. But many e-commerce sites have found a way to successfully, and quietly, use this tool to gather the information they need: create a pop-up that seeks an email address in exchange for a free product or service. After one appearance, the pop-up rarely, if ever, returns.
  5. Real-time analytics prove their worth. Whether pictures take too long to load or customers continually experience problems at check-out, nothing compares to being alerted to ecommerce problems immediately so that they can be remedied. Real-time tracking could be the true “game changer” for online businesses, separating those who profess to embrace a superior customer service experience from those who actually deliver it.

With so many e-commerce trends on the horizon for 2016, you’re bound to have questions about how to best position your online business so you can fully capitalize on these trends. Let the experts at Crimson Agility assist you. We invite you to schedule a complimentary assessment with one of our Certified Magento Professionals.

THE IMPORTANCE OF A RESPONSIVE E-COMMERCE WEB DESIGN

As a large segment of e-commerce shifts away from traditional desktop and laptop computers and toward mobile devices and tablets, it is becoming imperative to incorporate responsive web design (RWD) into your e-commerce strategy. Your customers want to be able to have the same great experience whether they are working from a computer, tablet or smartphone.

The best way to make this happen is to ensure your Magento site employs a responsive web design for e-commerce. With 9 out of 10 customers expecting a consistent experience over multiple contact channels, a responsive Magento site tends to lead to an increase in conversion on mobile devices and tablets, happy customers and repeat business.

If your Magento site is not responsive today, you could be missing opportunities for 10, 20, 30, 40 or 50% of your site visitors.  Review your analytics right away and determine the percentage of your site’s visitors using mobile devices.

Making your Magento site’s appearance and functionality the same across all devices is a growing expectation of your customers, but there are several other important reasons for having a Magento responsively designed theme for your business:

  • There are over 1.2 billion people accessing the web via mobile devices today, and roughly 27% of total U.S. e-commerce spending will come from mobile devices in 2015.
  • In order to rank higher in Google mobile searches, it is necessary to keep the content of the site true to form. Low quality mobile pages that add excess loading time lose out in Google searches.
  • About 40-60% of traffic is mobile, meaning that ranking lower in Google searches can be crippling to your e-commerce goals. A mobile-friendly site is critical to maintaining your hard-earned search rankings.
  • Responsive Web Design (RWD) means there is one theme to manage.  Managing one theme/domain is significantly easier than having to manage separate ones for each platform. Users on a tablet, smartphone, desktop and laptop will all have the same shopping experience, which means they will be comfortable with the functionality and will likely continue to return to your site.
  • The improvements in mobile e-commerce and the growing popularity of mobile devices have driven this tremendous growth and are shaping the expectations of consumers.

By updating your Magento theme to a responsive design, you will maximize site traffic leading to improved conversions and mobile-friendly customer experiences, as well as gains in mobile SEO and search rankings.  A well-designed responsive Magento site will help take your e-commerce business to the next level of success and efficiency.

If you are looking to make your website mobile-friendly and responsive, we will ensure that your new mobile-friendly responsive design (RWD) aligns with your brand and vision to maximize your online presence. We invite you to schedule a complimentary assessment today with one of our certified Magento professionals.