MAGENTO 2.0

Why Magento Best Practices are Important to Your Business

Written by Erica Summers

What are you really getting out of a team of Magento experts? Why pay the extra fee to do something the “best practice” way, instead of the quickest or cheapest? And what will one approach versus another cost you in the long run?

If you ever hear from a development team about doing things to follow “best practice”, or are working on estimating different tasks or features and get a few different approaches and time estimates, there’s a very important reason why. It comes down to the versatility of Magento. For instance, Magento’s open source platform has been around for over a decade. It’s a large, complex piece of software that is continually growing and changing, with a large worldwide community of developers continuously improving it. With this never-ending change and growth, code ends up being refactored, standards change, and new features are added. All of this translates into one important takeaway: there is no one way to get something done.

In fact, for any given task or feature there’s probably tens or hundreds of different ways to do the exact same thing, and at one given point in time some of them were the “best practice” way, but that changed and has now become obsolete.

So what does this mean for you as a client?

In short, it comes down to picking the right team and knowing you can rely on their expertise.

There is a growing number of Magento-specific developers and each will have their own way of doing things. Often, you get what you pay for, with cheaper services getting the same thing done but in a way that’s inefficient, disorganized, and ends up costing more in the long-run to fix or upgrade when needs change. Sometimes you’ll lose inbuilt Magento features, or they won’t work as intended because updates were not completed in a way that is upgrade-safe working within Magento official guidelines.

The value you get when working with a certified Magento partner is knowing that not only will the work get done and things will be up and running, but that we will ensure we are working within best practices, keeping up with the standards. This means you have a reliable site that leverages all the exciting inbuilt Magento features and is easy to upgrade, customize, or change. It gives you more flexibility, ability to grow, and reduce cost over time. It also means that you’ll work with a team who won’t just hack at the code to get something done, but will think critically about what the best approach is to get the work done, and how it might need to grow in the long run.

You need a team focused on the big picture. A team that’s dedicated to high-quality service, keeping up with industry standards, and is always learning and growing.

That’s where we come in.

How Can Crimson Agility Help you Graduate to Magento Commerce 2?

We have migration options! We offer three MAGENTO QUICK START PACKAGES that are fixed-cost implementation solutions. Our packages offer great price points whether you are a small business or large enterprise wanting to move to Magento Commerce. Making the move doesn’t have to be hard and will result in improved security & performance, seamless shopping everywhere with PWA, increased conversion rates, more streamlined operations, and a better overall end-user experience.

Contact us today and learn more, we are here to help and love what we do.

About Author: Erica Summers, is passionate about both design and functionality, creating the best tool for the job and then giving it an edge. I started as a designer and front-end developer over a decade ago before jumping into JavaScript and PHP and have been focused on backend ever since. I love technology and finding new creative ways to solve problems! Also, I’m new to Arizona and learning my way around the area but I’m loving it so far!

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on LinkedIn.

 

Bon Vital Has Migrated to Magento 2

Bon Vital is a company that has been around since the 1980’s providing their customers with state-of-the-art superior quality and all natural & organic products tested by their own research facilities. They take pride in creating products without paraben and with their close connection to the physical therapy industry they can get feedback as to what products they need to continue their ways of relaxing and healing others.

Whether it be a migration project or securing your site there is always a strategy and transparency Crimson Agility aims to achieve when you work with us. After the transition and changes made to their site they weren’t having the same issues like an overwhelming UI or having insecure functionalities from the older Magento format.

Crimson Agility  worked with the famous, massage therapy & spa products company, Bon Vital. When we began our work with them the objective was clear to make the M1 transition to M2 as quickly as possible. Migrating all data from the previous site to the new one didn’t have any issues and to improve responsiveness. All of this was finished within a 8-10 week time frame with no immediate or long-term issues.

How Can Crimson Agility Help you Graduate to Magento Commerce 2?

We have migration options! We offer three MAGENTO QUICK START PACKAGES that are fixed-cost implementation solutions. Our packages offer great price points whether you are a small business or large enterprise wanting to move to Magento Commerce. Making the move doesn’t have to be hard and will result in improved security & performance, seamless shopping everywhere with PWA, increased conversion rates, more streamlined operations, and a better overall end-user experience.

Contact us today and learn more, we are here to help and love what we do.

About Crimson Agility: We are a full service Magento services firm with an in-depth knowledge of the Magento platform and e-Commerce, a broad set of design, development, integration and marketing skills, as well as years of industry experience and successful implementations.

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on LinkedIn.

Crimson Agility is a Gold Sponsor at Adobe Summit | Imagine 2020 (GIVEAWAY)

Crimson Agility is a Gold Sponsor at Adobe Summit | Imagine 2020

By David Orlando & Stephanie McLeod

Crimson Agility, a full-service Magento ecommerce agency, is excited to be a sponsor of Adobe Summit | Imagine 2020 for our first year. With our immense growth and exciting new plans for 2020, it was a no brainer. This is “the” must-attend conference in ecommerce. In the past we have attended all the great meetings and speakers, but this year we will be one of the expert agencies that shape the commerce industry to exhibit at this years event. Even more impressive about this years event is that, Magento joins its Imagine community with Adobe Summit. The commerce customer experience will be even more powerful as these two audiences come together.

Join us and dominate your digital commerce skills in over 80 sessions and hands-on labs. Listen to some amazing keynote speakers like Gillian Campbell, VP, North America Sales Operations at HP Inc, Hubert Jolly, CEO of BestBuy, Mindy Kaling, actress, writer, and producer…and many more amazing experts in our space. The co-location of Magento Imagine with Adobe Summit will expand your learning and networking opportunities. This full conference ticket experience also gives you access to all Summit Keynotes, networking events, and over 400 sessions and labs.

This is an opportunity you do not want to miss!…and we are giving you a chance to win a full conference pass. Read more below for more details on how to win a ticket to this amazing event. Also, be sure to stop by our booth to say “hello”, meet your Crimson Agility experts in person, and grab some swag.

See you in March…

GIVEAWAY: WIN A TICKET TO ADOBE SUMMIT | IMAGINE 2020

Crimson Agility is proud to announce our first giveaway challenge! In this exciting time we are offering one lucky person a free full conference pass ($2,095 value) to Adobe Summit | Imagine 2020 this year in Las Vegas, Nevada. It’ll be March 29th through April 2nd. This is a great opportunity to educate yourself and engage with other people within the e-commerce industry.

To enter this giveaway all you need to do is write us a review and share a little bit about how Crimson Agility helped you. When you share and tag @CrimsonAgilty in your post on LinkedIn you will be entered into the giveaway. Any additional entries will be granted to anyone who posts their review on any of our other social media accounts with our hashtag #CrimsonAgility.

This contest end on January 30, 2020 at 6:00 PM MST.  On January 31, 2020 we will draw and notify a winner from all those who participated via email.  We look forward to this event and to seeing you in 2020!

How Can Crimson Agility Help you Graduate to Magento Commerce 2?

We have migration options! We offer three MAGENTO QUICK START PACKAGES that are fixed-cost implementation solutions. Our packages offer great price points whether you are a small business or large enterprise wanting to move to Magento Commerce. Making the move doesn’t have to be hard and will result in improved security & performance, seamless shopping everywhere with PWA, increased conversion rates, more streamlined operations, and a better overall end-user experience.

Contact us today and learn more, we are here to help and love what we do.

About Crimson Agility: We are a full service Magento services firm with an in-depth knowledge of the Magento platform and e-Commerce, a broad set of design, development, integration and marketing skills, as well as years of industry experience and successful implementations.

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on LinkedIn.

Graduate from Magento 1 Open Source to Magento Commerce 2.3.3

Now is the time to graduate from Magento 1 Open Source to Magento Commerce 2.3.3. “But why? Open Source is free”. Believe me, we hear this all the time. Our Crimson Agility clients are no different and usually ask why they should build their site using Magento Commerce when Magento Open Source is free? We agree that Open Source is a great option. However, in the long run it is not the most cost-effective. Magento Commerce has additional features, the cloud infrastructure, and performance enhancements that are invaluable. With the Magento 1 end of life right around the corner (June 2020), now is the time to turn that tassel and graduate to Magento Commerce 2.

Let’s take a moment and look at the smaller picture here: not migrating from Magento 1.X to the most recent version of Magento 2. If you postpone the decision to make the leap to Magento 2, you are risking your business, reputation, customers data, and privacy not to mention their payment details.  Once Magento 1 is retired, your site becomes a target for those with nefarious intent. According to Magento, 83% of hacked sites were un-patched sites. When Magento 1 is retired, there will be no more patches available. It is like comparing the migration to not taking an Uber and risking the fines and life destruction from driving home from graduation only after a couple drinks. Yes, it can be that destructive.

When Magento 2 was released in 2015, it was not just a simple version upgrade. The new Magento 2 platform is a new improved platform built on state-of-the-art architecture. An outstanding 240,000 sites still utilize Magento 1 today. Mostly because of either the cost of migrating or procrastination. These store owners have also chosen in the past to stay on the comfortable older release to avoid breakage or revenue impacting downtime. But today, more and more educated store owners are realizing the benefits of investing in Magento Commerce 2 and are seeing the results of their investments. Here at Crimson Agility our 21 USA based certified developers have helped nearly 20 sites migrate while limiting downtime and not impacting revenue. Our customers are bringing in the new year stress free and will continue to grow their business safely.

What is New in Magento Commerce 2.3.3?

The new features in Magento Commerce 2.3.3 are amazing. There is so much to list but we encourage you to view Adobe’s Magento Commerce 2.3.3 Release Notes and read through all of the greatness for yourself. Below we have outlined some key points of Magento Commerce 2.3.3 enhancements announced November 7, 2019:

  • Over 100 security fixes reducing backend log significantly
    • Support for PSD2 compliance support
    • Supports PHP 7.3 (7.1 end of life is November 30, 2019)
  • Google Shopping Ads Channel is now part of the core code – cut ad spend by 50%!
  • Amazon Sales Channel in now part of core code
  • Progressive Web Application (PWA) Studio – fast page performance and increase SEO and conversion rates
  • Cloud enhancements
  • Product recommendations powered by Adobe Sensei
  • Superior Experiences – Deliver best-in-class B2B and B2C shopping experiences that accelerate sales
  • Omnichannel innovations – sell everywhere, deliver anywhere managing products, inventory, orders and fulfillments
  • Commerce Intelligence – enable intelligent experiences, uncover insights, and employ better measurement

How Can Crimson Agility Help you?

We have migration options! We offer three MAGENTO QUICK START PACKAGES that are fixed-cost implementation solutions. Our packages offer great price points whether you are a small business or large enterprise wanting to move to Magento Commerce. Making the move doesn’t have to be hard and will result in improved security & performance, seamless shopping everywhere with PWA, increased conversion rates, more streamlined operations, and a better overall end-user experience.

Contact us today and learn more, we are here to help and love what we do.

About Crimson Agility: We are a full service Magento services firm with an in-depth knowledge of the Magento platform and e-Commerce, a broad set of design, development, integration and marketing skills, as well as years of industry experience and successful implementations.

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on LinkedIn.

Why You Should Upgrade to Magento 2.3

Magento has announced that as of January 2020, Magento 2.2 will no longer be supported. This means new versions will no longer be released for any Magento 2.2 instance, whether it’s security updates or bug fixes. With this news, you should be looking to upgrade to Magento 2.3 in the near future. In this post, I will explain the major differences between 2.2 and 2.3, and why you should be upgrading. There are many minor bug fixes and security updates that have happened in the changelogs for 2.3, but I will be mainly focused on the major changes: new functionality and major security improvements.

Magento Open Source

Magento Open Source 2.3 comes with quite a few new features, such as Multi Source Inventory, PWI, declarative schema, GraphQL, and many others. In this section we will go in-depth for each one.

Multi-Source Inventory

Multi Source Inventory (MSI) allows merchants to have multiple different warehouses, brick and mortar stores, or distribution centers, and ship from each one depending on which location has the product ordered in stock and even which warehouse is closest to the shipping address on the order. This can help decrease not only shipping times, but also shipping costs.

PWA Studio

Progressive Web Apps (PWA) Studio allows for developers to create a much more intuitive mobile application and can increase performance on mobile devices immensely. In 2018, over 52% of all web traffic came from mobile devices, so having a performative, intuitive, and attractive mobile website is vital in today’s day and age.

GraphQL

This is more of a developer’s tool, however it’s incredibly useful. This allows much quicker and easier manipulation of databases. When used correctly, it can send and receive database information much more efficiently than the standard MySQL system that Magento 2.2 uses 

Declarative Schema

This is another developer tool but is also really helpful for Magento when releasing new security patches. Declarative schema allows developers to declare how they want the database to be structured without having to maintain an upgrade or install script in the module. This means that Magento can make database schema changes in patches, which wasn’t previously possible. 

Magento Commerce

Magento Commerce has all of the Magento Open Source changes, along with a few extras. In this section we will go over a few of the improvements that aren’t included in the Magento Open Source Version.

Page Builder

One of the most impressive improvements in Magento 2.3 thus far is the page builder. This has vastly improved the CMS content development and makes it extremely easy for merchants to set up their static content without the need of a developer.

CMS Improvements

In situations where you use the WYSIWYG editor but the page builder isn’t available, the WYSIWYG editor has also had some great improvements. If you’ve used the Magento 2.2 WYSIWYG editor, you have probably noticed a plethora of icons, many of which are hard to understand. In 2.3 they streamlined the WYSIWYG editor to look much more simplistic and easier to understand.

 

There’s a multitude of reasons to upgrade to Magento 2.3. Due to a SQL injection vulnerability found in 2.3.0, we highly recommend skipping 2.3.0 and upgrading straight to 2.3.1. If you are already on 2.3.0 and haven’t applied the patch to fix the vulnerability or upgraded to 2.3.1, upgrade immediately. For those of you currently on 2.2, due to Magento dropping support of 2.2 as of January 2020, it’s best to upgrade soon. We can help you upgrade to 2.3.1 as well! Just contact us here so we can get started. 

Have you heard about our new webinar happening on June 20th? We are going to be discussing about B2B commerce and using Magento 2.3 It will begin at 9:00 AM

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!

Crimson Agility Team

Crimson Agility Receives Two Nominations from Magento

Crimson Agility Receives Two Nominations from Magento
Most Innovative Commerce Experience and Best B2B Buyer Experience
Crimson Agility, a full-service e-commerce consulting and development firm, has
been honored with two nominations from 230+ entries, for the 2019 Imagine
Excellence Awards by Magento, an Adobe Company. Crimson and its clients,
Amped Innovation and Performance Health, snagged highly-coveted nominations
for the Most Innovative Commerce Experience Award and the Best B2B Buyer Experience Award, respectively.
The winners will be announced at the Imagine 2019 event in Las Vegas.
Amped Innovation sells much needed solar appliances in Africa. The problem was
affordability. More than 80% of Amped customers earn less than $2.50 per day.
“By working with Crimson to incorporate micro-payments into the Magento
platform, we tapped into emerging markets in Africa and Asia making our solar
products accessible to the poorest customers,” said Andi Kleissner, Co-Founder
and CEO of Amped Innovation. “Our customers can now buy previously
unattainable products on a payment plan they can afford.”
“The collaboration enabled Amped to achieve triple-digit growth, while introducing a
life-changing line of products in previously untapped markets,” added Kleissner.
Performance Health is a leader in consumer healthcare and the largest global
manufacturer and distributor of products to the rehabilitation and sports medicine
markets.
Crimson’s nomination alongside Performance Health for the Best B2B Buyer
Experience Award stemmed from the positive results of the features and capabilities
Crimson added to Performance Health’s e-commerce sites.
“With multiple, highly-complex e-commerce sites, we’ve put Crimson and Magento
through the ringer, testing their knowledge and capabilities beyond what we ever
imagined,” said Kristin Greenwell, E-Commerce Director at Performance Health. “They
have exceeded our expectations since day one.”
These capabilities provide a user experience that rivals the performance of the best-
designed B2B websites. The e-commerce sites accommodate power users who
manage thousands of ship-to addresses, many requisition lists, negotiated pricing, and
hundreds of employees buying online for the company. “Crimson’s knowledge of Magento and e-commerce is unmatched. We have been so impressed with their accountability and determination to make our website look, feel and most importantly, PERFORM how we and our customers expect,” added Greenwell.
“We are proud to stand with both our clients as finalists for these two prestigious
awards. We credit our success to a shared vision, collaboration, and hard work”, says
David Baier, Managing Partner at Crimson Agility

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!

Crimson Agility Team

UPGRADE TO MAGENTO 2.3.1

Magento is making increasing headway in e-commerce innovation and that trend continues with Magento Commerce and Magento Open Source 2.3.1. The new update offers merchants better control, creation tools, and will save you time and money when interacting with your e-commerce site.

There are over 200 improvements included in this update. You can look forward to merchant tool enhancements such as improved order creation workflow, Distance Priority Source Selection algorithm (SSA) option in Multi-Source Inventory, and enhancements to mass inventory transfers. Additionally, the Progressive Web App (PWA) studio now has more tools than ever before to help you build and deliver state-of-the-art mobile experiences. The update also offers the latest version of PayPal Express Checkout, Venmo, Shipment Cancellation, and enhancements to many of Magento’s existing features. For B2B customers, 2.3.1 now supports address books of more than 3,000 entries.

If you’re interested in upgrading your Magento site, contact us to schedule a complimentary assessment and estimate. Crimson Agility is nations’s fastest growing and Magento Professional partners in North America, providing local and nationwide brands both e-commerce and Magento consulting and development services. Simply fill in your information to contact us to schedule your complimentary Magento assessment.

For more information about Magento 2.3.1.

5 Keys to Successful Magento Support

“Managed Services” is a service offered to businesses that rely on a software or service that requires support, maintenance, and or customizations.  Crimson Agility provides Magento Managed Services as a services offering to its clients or any Magento merchant on Magento 1 or Magento 2.

As your business grows, the impact of unexpected downtime, security issues, or a stale site can result is huge losses of revenue, customers, and credibility.  Our clients at Crimson Agility depend on us to ensure that their site is stable, performing at a high level, and secure. Additionally, many of our clients are constantly evolving their site to grow sales, gain competitive advantage over competitors, and exceed their customers expectations.  As both consultant and developer, Crimson Agility is viewed by our clients as a trusted partner.

When you are looking for Magento support, help or development services, the following critical success criteria should be evaluated.   

  1. Work with a team of Magento Certified and Trained developers.  Magento is a powerful platform and framework for e-commerce, not just a PHP application.  If the team you entrust to work on your site is not trained and certified, they will likely take the path of least resistance to doing things, leaving your site vulnerable and performing poorly.  Always work with a team that follows Magento best practices. Doing things the “Magento Way” ensures your site remains supportabe, stable, performing well, and secure.
  2. A good managed services or support team is going to have a clearly defined methodology built around principles that promote communication, control, and transparency.  I found this resonates with our clients as what they’ve been missing or lacking prior to working with Crimson Agility.  The lack of any of these when you are paying for services and support is incredibly frustrating.
  3. “Continuity of Care” is an important concept that I first learned about from my wife, who as a nurse, pointed out to me the importance of “continuity of care”. Basically, the same nurse is assigned to the same patient as much as possible resulting in better care and a more personalized approach to care.  By assigning a single point of contact to our clients and one or two developers that consistently work for you; you benefit from a relationship where our team understands your vision, the nuances of your site, and the history. There is no bouncing around between different developers or overseas staff in remote time zones that you’ve never met or talked to.  
  4. No risk, no long-term commitments, quality Magento support.  There is no need to sign a long-term contract until you are ready to do so and it is in the best interest of your business.  Crimson Agility offers an ad-hoc approach to support and development that allows you to pay as you go. If our support is not working out for you, you can stop at any time.  This approach is the equivalent of a “trial”. Most of our clients started this way. After working with us for a few months, they switched to a managed services plan that provided discounts and additional services that aligned with their needs.
  5. The thing that our clients value most is responsiveness and quality results fast, they want to know that when there is a problem, we’ll respond quickly; if they call with an emergency, someone will always answer the phone.  At Crimson Agility, if we get a call due to an emergency you will always be connected with one of your team and they’ll typically have the issue resolved within 1-2 hours.  In addition, when it’s not an emergency, we are able to take most simple requests and complete them within a day or two of being logged by you. The pace and rhythm of what to do and when is completely governed by you – important for planning.

As your business grows you’ll want the piece of mind that you have a trusted Magento partner to help manage, support, maintain, and grow your Magento site.  Crimson Agility offers several plans including the ad-hoc support plan and accommodates to clients big and small.  Your dedicated team of certified professionals awaits your call. Call us today or visit our Magento Managed Services & Support page on our site.

Crimson Agility Team

GDPR DEADLINE IS MAY 25, 2018… ARE YOU READY?

What is GDPR?

The General Data Protection Regulation, or GDPR, is one of the most significant pieces of legislation passed relating to technology and the internet. It was approved by the European Union in April 2016, and set to come into force on May 25, 2018.  GDPR looks to bring together several existing laws and regulations to harmonize rulings across the EU. Primarily, GDPR aims to provide new guidelines that provide a better fit for today’s technology-dominated world.

The main points of GDPR concern the privacy rights of everyday users and their online data.  It will affect businesses of all sizes and will have a great effect on how companies gather, store, and look after their user’s data.  Companies will also need to give explicit notice when collecting personal data, which implies that consent will need to be explicitly given by the user and the purpose for gathering the data will need to be disclosed. Once data is collected, personal data will need to be encrypted by default as part of a process known as pseudonymization, meaning that it can’t be linked to a specific person without being accompanied by extra information.

What is considered personal data?

The concept applies to anything that could be used to directly or indirectly identify a person online. This could include names, email addresses, images, bank details, social network posts, medical information, web-based cookie data, or even a computer IP address.

What is the “right to erasure”?

Your website’s users will also have the right to know exactly what details you hold about them, and will have the right to request that any of this information be deleted if they feel their rights to privacy are being infringed upon.

How does this affect you?

Companies outside of the EU must abide by the same rules as EU companies if offering goods and services to customers in the EU.  If you have mailing lists for newsletters or promotions, and some of your prospects or customers are EU citizens, GDPR applies to you.

What are the requirements?

The requirements for online retailers that have EU customers at this point are outlined below:

  • Understand what “personal data” you are collecting and storing in Magento as well as in upstream and downstream systems (i.e. names, e-mails, addresses, credit card details, etc.). Special safeguards should be taken if collecting any data about race, sexual orientation, religious, and political beliefs. We recommend doing an inventory the “personal data” and where it is flowing to/from, like data to/from ERP, third-party services, reporting tools, etc.
  • Tell your customers who you are when you’re requesting their data – About Us, Contact Us, Customer Service, and Help pages that are informative and do not shield or make it difficult to contact you.  Provide physical addresses, phone numbers, and names of key personnel (i.e. owner, support, customer service).
  • Tell your customers why you are collecting their personal data, how long you will keep it and who you share it with – this should be clearly outlined in your privacy and use of personal data policies on the site and linked to a customer registration and checkout.
  • Get clear consent from your customers to process and store their data – this can be accomplished by adding consent or requiring agreement with your privacy policy during registration and checkout.  This includes clients using your site as “guests” also be acknowledged on the order and their consent stored with the order.
  • Provide your customers access to their personal data – ensure customers can view what personal data you have collected about them.  The Magento ‘My Account’ area clearly covers most if not all of the personal data you might have as it relates to orders and transactions.  This gets trickier if you are collecting other identifying data through marketing services.  Make sure that your third-party partners have a clear and coherent GDPR plan for compliance that you are comfortable with.
  • Provide your customers the “right to be forgotten” or “right to erasure” – this is new to Magento and still unclear on how to best implement this, but GDPR is expecting online retailers to allow their customers to “erase” or “take their personal data”.  This means names, e-mail address, physical addresses, credit card details, and possibly order details or at least the elements of it that are deemed “personal data”.  This may extend to logs including their IP address as well as other personally identifiable source of data (i.e. reviews, social interactions, etc.).  As you can see this one opens the door for a lot of questions and a burden on small online retailers.
  • As an online retailer you are expected to be proactive in maintaining best practices as it relates to security and protecting your customer’s data.  In addition, if there is ever a breach and data is compromised, you are required to communicate the breach and any “serious risk” to your customers.
  • Provide your customers the right to “opt-out” of direct marketing that uses their personal data – Magento has always supported this as it relates to Newsletters and E-Mail promotions and allows your customers to subscribe and unsubscribe from these forms of direct marketing.  This right to opt out is something that it is important to review with third-party partners who you may be sharing customer’s personal data with.
  • Ensure that any transfer of “personal data” to other parties is highlighted in your privacy and use of personal data policies.  Contact your customers for any changes to these policies.
  • It is ultimately your responsibility to be aware of the data usage policies and behaviors of any extensions or third-party system you choose to use.

What are the consequences of non-compliance? 

Companies outside Europe will also need to ensure they’re compliant with the rules, as they could also be subject to fines if found not to be up to speed. GDPR is a huge deal. Any organization found out of compliance to the new regulations after the May 25 deadline could face heavy fines, equivalent to 4% of annual global turnover, or €20 million, whichever is greater.

This blog post is not providing legal or regulatory advice. It is an interpretation of the GDPR and emerging “best practices” to help our Magento customers.  The team at Crimson Agility can help (from a technology standpoint) to get your online retail shop ready in time for the GDPR deadline of May 25th, 2018.  It remains to be seen exactly how GDPR will be monitored, and if fines will be issued…but for now it is best to be safe than sorry and prepare as much as you can.

Ask us and we can do an assessment of your site and provide you with a free estimate for what it would take to get your site GDPR compliant.

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!

Crimson Agility Team