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Crimson Agility Team
Thanks for stopping by!
Crimson Agility Team
Magento is making increasing headway in e-commerce innovation and that trend continues with Magento Commerce and Magento Open Source 2.3.1. The new update offers merchants better control, creation tools, and will save you time and money when interacting with your e-commerce site.
There are over 200 improvements included in this update. You can look forward to merchant tool enhancements such as improved order creation workflow, Distance Priority Source Selection algorithm (SSA) option in Multi-Source Inventory, and enhancements to mass inventory transfers. Additionally, the Progressive Web App (PWA) studio now has more tools than ever before to help you build and deliver state-of-the-art mobile experiences. The update also offers the latest version of PayPal Express Checkout, Venmo, Shipment Cancellation, and enhancements to many of Magento’s existing features. For B2B customers, 2.3.1 now supports address books of more than 3,000 entries.
If you’re interested in upgrading your Magento site, contact us to schedule a complimentary assessment and estimate. Crimson Agility is nations’s fastest growing and Magento Professional partners in North America, providing local and nationwide brands both e-commerce and Magento consulting and development services. Simply fill in your information to contact us to schedule your complimentary Magento assessment.
For more information about Magento 2.3.1.
“Managed Services” is a service offered to businesses that rely on a software or service that requires support, maintenance, and or customizations. Crimson Agility provides Magento Managed Services as a services offering to its clients or any Magento merchant on Magento 1 or Magento 2.
As your business grows, the impact of unexpected downtime, security issues, or a stale site can result is huge losses of revenue, customers, and credibility. Our clients at Crimson Agility depend on us to ensure that their site is stable, performing at a high level, and secure. Additionally, many of our clients are constantly evolving their site to grow sales, gain competitive advantage over competitors, and exceed their customers expectations. As both consultant and developer, Crimson Agility is viewed by our clients as a trusted partner.
When you are looking for Magento support, help or development services, the following critical success criteria should be evaluated.
As your business grows you’ll want the piece of mind that you have a trusted Magento partner to help manage, support, maintain, and grow your Magento site. Crimson Agility offers several plans including the ad-hoc support plan and accommodates to clients big and small. Your dedicated team of certified professionals awaits your call. Call us today or visit our Magento Managed Services & Support page on our site.
Crimson Agility Team
What is GDPR?
The General Data Protection Regulation, or GDPR, is one of the most significant pieces of legislation passed relating to technology and the internet. It was approved by the European Union in April 2016, and set to come into force on May 25, 2018. GDPR looks to bring together several existing laws and regulations to harmonize rulings across the EU. Primarily, GDPR aims to provide new guidelines that provide a better fit for today’s technology-dominated world.
The main points of GDPR concern the privacy rights of everyday users and their online data. It will affect businesses of all sizes and will have a great effect on how companies gather, store, and look after their user’s data. Companies will also need to give explicit notice when collecting personal data, which implies that consent will need to be explicitly given by the user and the purpose for gathering the data will need to be disclosed. Once data is collected, personal data will need to be encrypted by default as part of a process known as pseudonymization, meaning that it can’t be linked to a specific person without being accompanied by extra information.
What is considered personal data?
The concept applies to anything that could be used to directly or indirectly identify a person online. This could include names, email addresses, images, bank details, social network posts, medical information, web-based cookie data, or even a computer IP address.
What is the “right to erasure”?
Your website’s users will also have the right to know exactly what details you hold about them, and will have the right to request that any of this information be deleted if they feel their rights to privacy are being infringed upon.
How does this affect you?
Companies outside of the EU must abide by the same rules as EU companies if offering goods and services to customers in the EU. If you have mailing lists for newsletters or promotions, and some of your prospects or customers are EU citizens, GDPR applies to you.
What are the requirements?
The requirements for online retailers that have EU customers at this point are outlined below:
What are the consequences of non-compliance?
Companies outside Europe will also need to ensure they’re compliant with the rules, as they could also be subject to fines if found not to be up to speed. GDPR is a huge deal. Any organization found out of compliance to the new regulations after the May 25 deadline could face heavy fines, equivalent to 4% of annual global turnover, or €20 million, whichever is greater.
This blog post is not providing legal or regulatory advice. It is an interpretation of the GDPR and emerging “best practices” to help our Magento customers. The team at Crimson Agility can help (from a technology standpoint) to get your online retail shop ready in time for the GDPR deadline of May 25th, 2018. It remains to be seen exactly how GDPR will be monitored, and if fines will be issued…but for now it is best to be safe than sorry and prepare as much as you can.
Ask us and we can do an assessment of your site and provide you with a free estimate for what it would take to get your site GDPR compliant.
Thanks for stopping by!
Crimson Agility Team
Have you ever heard that when you first meet someone, you have just a few seconds to make a first impression? Well it’s pretty much the same with websites these days. How many times have you searched on the internet, clicked and landed on a site that was totally not what you were expecting? Or maybe it was what you were expecting, but the look and feel of the site was old and dingy? Or maybe the site was modern and clean, but the links and navigation were not as smooth as its design? Any of these would make you navigate away from the site, right?
So how do you tell your story in a way that makes potential customers stick around, click and make a purchase? If you built your site in the last 5 years, it may be time to start asking yourself some tough questions:
The previous list is a really short list of things to consider when you are building or updating your site’s design. If you don’t already have a partner for your Magento e-commerce site, let us help you tell your story! Our team at Crimson Agility is growing and we recently added a great digital designer that has already wowed several of our customers in the short time she’s been here. Here are two of the sites she’s re-done:
Whitout further ado, allow me introduce you to our very own Claudia Campos!!
“It is always my priority to create aesthetically impressive and effective designs. My plan is to find solutions to increase the functionality of the product, while improving the concept.” – Claudia
Claudia’s Bio: I have five years of experience, a degree in graphic design, and I am self-taught in front end web developing, email marketing, and user interface design. I lived in San Diego for three years and then moved to Arizona seven years ago. I’m originally from Baja Mexico, but I spent a good portion of my childhood in California. As a child I attended a fine art school in Mexico for several years. This has given me a very diverse outlook. I have dual citizenship and I can speak two languages, Spanish and English. In my spare time I like to do yoga, paint, and research about new graphic design and web developing strategies to keep myself updated. That’s MY Story…What is YOURS? I can’t wait to help you tell YOUR story!
Ask us and we can do an assessment of your site and provide you with a free estimate for what it would take to get your site back to being shiny and new!
Thanks for stopping by!
Crimson Agility Team
As a business owner, your brand is your identity. Twizel Goods, provider of sustainable clothing, approached Crimson Agility with a very specific mission. The owners wanted their e-commerce site to not only function perfectly, but to also beautifully represent the brand and vision they had worked so hard to hone.
For Twizel, clothing should be crafted with “care, quality, and humanity.” The focus is not on cheap and easy goods, but instead on ensuring the way the goods are created and distributed supports a healthy and vibrant planet. Understandably, a company with this global mission needs a site that will represent its identity completely.
When we began to build Twizel’s e-commerce site, we knew a Magento 2 platform could align with the vision Twizel had in mind. We followed these three principles to create a site that aligns with Magento best practices, responsive web design (RWD), and Twizel’s vision.
Like most companies, Twizel had a specific brand image in mind. The Magento 2 platform allowed Crimson Agility to reflect that brand in Twizel’s e-commerce site. In order to do this effectively, our e-commerce engineers worked directly with the design firm that Twizel contracted to create its brand. This collaboration allowed us to get a clear vision for the style and layout of the site while providing the opportunity for us to influence the design in a way that allowed Magento 2 features to shine through.
Based on the feedback and input we received, our team was able to create a Magento 2 custom theme that aligned with the vision Twizel had in mind. In addition, our team was able to positively contribute to the theme design by sharing and implementing ideas that demonstrated how the Magento 2 features and functionality meshed with their vision. This partnership of Twizel’s team and Crimson Agility’s Magento professionals resulted in a site that perfectly suited the Twizel brand identity.
As a company with a visual product, the visual aesthetic of the e-commerce site is very important. Ensuring the Twizel vision translated to smartphones and tablets was especially important with the growing trend in online retailing towards mobile. Our team created and tested the Twizel Magento 2 site to work seamlessly across a range of devices. We wanted the site to operate perfectly and look great on laptops, tablet, and smartphone screens. Responsive Web Design (RWD) was a critical success factor and at the forefront of theme design at all times. We thoroughly tested the site across a range of monitor sizes to ensure the site functioned as exquisitely on a smartphone screen as it did on a large desktop screen. This included validating style, layout and functionality across a variety of web browsers including Chrome, Firefox, Safari, Internet Explorer, iOS and Android. Nowadays, this is critical for any e-commerce site, considering mobile devices makes up 65% of all digital media usage. Your user is mobile and so your site needs to be too!
It was important to Twizel that their site be an extension of their vision, ideas, and philosophy as it relates to sustainable clothing and how we live – this was done in large part through beautifully captured high-resolution photographs that tell the “story.” We worked with Twizel to make certain that the images on each page told the story of their company, products, and partners. We were careful to balance the impact of large high-resolution images with high-performance.
Check out Twizel Good’s custom Magento 2 site at http://www.twizel.com/
The holiday season is fast approaching, but is your website ready to handle the shopping frenzy? It is essential that you optimize your homepage, product pages, and the overall Magento site structure to enable you to drive more traffic to your site, and convert those visitors into buyers. To help you better prepare, here are 5 ways you can optimize your Magento site for the upcoming holiday online shopping season.
It’s no secret: first impressions do count. If you are intending to convert more visitors into customers, you must ensure that a quick glance at your homepage is appealing enough to entice the visitors to stay and browse your store. Consider adding a holiday appeal to your homepage. Some simple ideas are listed below:
A simple investment in things like social media ads and display advertising, as well as free/paid search campaigns is essential to generating new leads on your site. You can then work on converting these leads into new, and hopefully, repeat customers.
A slow website can be a real deal breaker. A typical visitor to your site will get impatient if your pages take too long to display. Some tips to speed up your Magento site include:
Your current customers and past customers can be a goldmine.
It is much easier to convert and increase sales on a product that is already a favorite to your customers (particularly products that sold well last holiday season). As such, you should determine your best selling products, and focus more on them by writing rich promotional content and adding links, as well as customer reviews.
If you haven’t upgraded to Magento 1.14 or 1.9 yet, consider doing that now. It can be completed within a few days in most cases and the performance improvements and the new Visual Merchandiser can help organize your product selection for the holiday season easy.
If you’re interested in learning about more ways to optimize your Magento site for the upcoming holiday season, we invite you to schedule a complimentary consultation with one of our Certified Magento Professionals.
Online businesses continue to go through transformations in their quest to provide exceptional shopping experiences to customers across all channels and devices. Businesses that are looking to provide an exceptional customer experience turn to the Magento platform, an e-commerce platform that can help drive more customer traffic and repeat purchases to your site. Magento is the #1 e-commerce platform when it comes to reliability, flexibility, and growth and it can help accelerate your online business in the following 3 ways:
Once you are ready to make the switch to the Magento platform, the key is finding a knowledgeable, reliable partner that can help you with your Magento migration. Crimson Agility is a certified Magento silver partner with an in-depth knowledge of the Magento platform, along with a broad set of design, development, integration and marketing skills, and years of industry experience and successful implementations.
When your customers shop on your Magento site, they are actually accessing a website hosted on a physical server at a single geographic location. The majority of your customers are likely accessing these sites from entirely different geographic locations. Speaking in terms of performance, this presents a challenge to delivering a consistently excellent experience to all your customers regardless of where they are located. This is due to latency; the customers located closer to the server will have better performance than those further away.
The farther your customers are from your servers, the longer they must wait for your site to be usable. In today’s world of mobile customers, fierce competition, and Google’s “three-second rule”, you need a way to deliver your content and products quickly regardless of location.
To combat these delays, you can implement a Content Delivery Network (CDN) for your Magento site. A CDN is a service that you subscribe to and then configure your Magento site to leverage. The use of a CDN serves your site’s static content and files to your customers from the closest of many geographically dispersed “Edge” servers. A good CDN has a network of “Edge” servers geographically dispersed across the globe.
The health and performance of your Magento site are critical to growing your online presence and business. We invite you to learn more about the Magento Health & Performance Assessment with one of our Magento certified professionals.
Magento has announced the availability of the next generation open source digital commerce platform, Magento 2.0!
The new platform empowers brands, retailers, and businesses across retail B2C and B2B industries to quickly and cost-effectively deliver engaging omnichannel shopping experiences. The Magento 2 platform also offers enhanced performance and scalability, new features to boost conversion rates, and business agility and productivity improvements.
Here are some of the new features and enhancements that the Magento 2 platform provides: