Impact of Coronavirus on E-Commerce

Who would have figured, at the start of 2020, that people all over the globe would be sequestered to their homes? This is a time that affects things that we once thought were simple and easy are taken away from us. Even access to everyday necessities, such as toilet paper and bottled water, were stripped from the shelves in the blink of an eye. This did not only disturb our day to day lives but the economy as a whole. “Due to recent events, e-commerce has become almost a necessity. People are quarantined at home and spending more time shopping online. To maintain a competitive advantage this year and beyond, you may need to create and grow your digital presence.”

How has this affected the world of B2B and B2C e-commerce?

The World of E-Commerce Post Coronavirus

This year, e-commerce is expected to be a vital part of the economy at approximately 12% of all retail sales. Although this is good to hear from a business standpoint, this demand can be difficult for supply chains to keep up. For example, countries, like China, which were affected by COVID-19 earlier than most states, may need time to ramp up production, causing delays and shortages. This may be an opportunity to diversify traditional supply chain flows. 

According to Digital Commerce 360, “The coronavirus resulted in a surge in web sales for such merchandise categories as groceries, while at the same time bringing online orders to a trickle in segments that depend on discretionary consumer spendings, such as for luxury goods and jewelry.” With pandemic fever making millions run into the store and gobble up all the toilet paper in a twenty-mile vicinity. The shift moved away from typical markets both out of necessity and safety. Resulting in, once-solid markets, such as the cruise and airline industry, near collapse. 

How E-Commerce is Going to be the Solution

It has never been more vital to the world of e-commerce to provide a hands-free approach. With customer fears of entering public places such as stores, an omnichannel option has been even more appealing to customers. The industry has, temporarily, transformed because of the demand of people shifting from sales at traditional brick-and-mortar to online shopping. Does this shift have staying power and permanence – we’ll see.

COVID-19 has resulted in significant strain on some industries, but they are “Bending not Breaking.” This resulted in smart businesses to get innovative. Only around, “7.7% of the 208 store-based retailers in the Top 1000 had that capability as of the end of 2019.” Still, many stores such as Best Buy and Micheals have added curbside pick-up (6 ways the coronavirus pandemic will impact eCommerce). Curbside pick-up has been paired with the convenience of mobile apps. According to Walmart, its app that allows for mobile ordering and curbside pick-ups has had a download growth of 460% by the end of March 2020. 

How Crimson Agility can Help

Crimson Agility provides a range of services for your e-commerce needs. We know these times can be tough on your business, but let us help you try to get ahead in this post Coronavirus world. Magento allows for a wide range of potential, company enhancing, opportunities to upgrade your site or break into the e-commerce market. Please contact us to find out more details about how we can help at Crimson Agility Contact Us

Crimson Agility is a Gold Sponsor at Adobe Summit | Imagine 2020 (GIVEAWAY)

Crimson Agility is a Gold Sponsor at Adobe Summit | Imagine 2020

By David Orlando & Stephanie McLeod

Crimson Agility, a full-service Magento ecommerce agency, is excited to be a sponsor of Adobe Summit | Imagine 2020 for our first year. With our immense growth and exciting new plans for 2020, it was a no brainer. This is “the” must-attend conference in ecommerce. In the past we have attended all the great meetings and speakers, but this year we will be one of the expert agencies that shape the commerce industry to exhibit at this years event. Even more impressive about this years event is that, Magento joins its Imagine community with Adobe Summit. The commerce customer experience will be even more powerful as these two audiences come together.

Join us and dominate your digital commerce skills in over 80 sessions and hands-on labs. Listen to some amazing keynote speakers like Gillian Campbell, VP, North America Sales Operations at HP Inc, Hubert Jolly, CEO of BestBuy, Mindy Kaling, actress, writer, and producer…and many more amazing experts in our space. The co-location of Magento Imagine with Adobe Summit will expand your learning and networking opportunities. This full conference ticket experience also gives you access to all Summit Keynotes, networking events, and over 400 sessions and labs.

This is an opportunity you do not want to miss!…and we are giving you a chance to win a full conference pass. Read more below for more details on how to win a ticket to this amazing event. Also, be sure to stop by our booth to say “hello”, meet your Crimson Agility experts in person, and grab some swag.

See you in March…


Crimson Agility is proud to announce our first giveaway challenge! In this exciting time we are offering one lucky person a free full conference pass ($2,095 value) to Adobe Summit | Imagine 2020 this year in Las Vegas, Nevada. It’ll be March 29th through April 2nd. This is a great opportunity to educate yourself and engage with other people within the e-commerce industry.

To enter this giveaway all you need to do is write us a review and share a little bit about how Crimson Agility helped you. When you share and tag @CrimsonAgilty in your post on LinkedIn you will be entered into the giveaway. Any additional entries will be granted to anyone who posts their review on any of our other social media accounts with our hashtag #CrimsonAgility.

This contest end on January 30, 2020 at 6:00 PM MST.  On January 31, 2020 we will draw and notify a winner from all those who participated via email.  We look forward to this event and to seeing you in 2020!

How Can Crimson Agility Help you Graduate to Magento Commerce 2?

We have migration options! We offer three MAGENTO QUICK START PACKAGES that are fixed-cost implementation solutions. Our packages offer great price points whether you are a small business or large enterprise wanting to move to Magento Commerce. Making the move doesn’t have to be hard and will result in improved security & performance, seamless shopping everywhere with PWA, increased conversion rates, more streamlined operations, and a better overall end-user experience.

Contact us today and learn more, we are here to help and love what we do.

About Crimson Agility: We are a full service Magento services firm with an in-depth knowledge of the Magento platform and e-Commerce, a broad set of design, development, integration and marketing skills, as well as years of industry experience and successful implementations.

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on LinkedIn.

Why You Should Upgrade to Magento 2.3

Magento has announced that as of January 2020, Magento 2.2 will no longer be supported. This means new versions will no longer be released for any Magento 2.2 instance, whether it’s security updates or bug fixes. With this news, you should be looking to upgrade to Magento 2.3 in the near future. In this post, I will explain the major differences between 2.2 and 2.3, and why you should be upgrading. There are many minor bug fixes and security updates that have happened in the changelogs for 2.3, but I will be mainly focused on the major changes: new functionality and major security improvements.

Magento Open Source

Magento Open Source 2.3 comes with quite a few new features, such as Multi Source Inventory, PWI, declarative schema, GraphQL, and many others. In this section we will go in-depth for each one.

Multi-Source Inventory

Multi Source Inventory (MSI) allows merchants to have multiple different warehouses, brick and mortar stores, or distribution centers, and ship from each one depending on which location has the product ordered in stock and even which warehouse is closest to the shipping address on the order. This can help decrease not only shipping times, but also shipping costs.

PWA Studio

Progressive Web Apps (PWA) Studio allows for developers to create a much more intuitive mobile application and can increase performance on mobile devices immensely. In 2018, over 52% of all web traffic came from mobile devices, so having a performative, intuitive, and attractive mobile website is vital in today’s day and age.


This is more of a developer’s tool, however it’s incredibly useful. This allows much quicker and easier manipulation of databases. When used correctly, it can send and receive database information much more efficiently than the standard MySQL system that Magento 2.2 uses 

Declarative Schema

This is another developer tool but is also really helpful for Magento when releasing new security patches. Declarative schema allows developers to declare how they want the database to be structured without having to maintain an upgrade or install script in the module. This means that Magento can make database schema changes in patches, which wasn’t previously possible. 

Magento Commerce

Magento Commerce has all of the Magento Open Source changes, along with a few extras. In this section we will go over a few of the improvements that aren’t included in the Magento Open Source Version.

Page Builder

One of the most impressive improvements in Magento 2.3 thus far is the page builder. This has vastly improved the CMS content development and makes it extremely easy for merchants to set up their static content without the need of a developer.

CMS Improvements

In situations where you use the WYSIWYG editor but the page builder isn’t available, the WYSIWYG editor has also had some great improvements. If you’ve used the Magento 2.2 WYSIWYG editor, you have probably noticed a plethora of icons, many of which are hard to understand. In 2.3 they streamlined the WYSIWYG editor to look much more simplistic and easier to understand.


There’s a multitude of reasons to upgrade to Magento 2.3. Due to a SQL injection vulnerability found in 2.3.0, we highly recommend skipping 2.3.0 and upgrading straight to 2.3.1. If you are already on 2.3.0 and haven’t applied the patch to fix the vulnerability or upgraded to 2.3.1, upgrade immediately. For those of you currently on 2.2, due to Magento dropping support of 2.2 as of January 2020, it’s best to upgrade soon. We can help you upgrade to 2.3.1 as well! Just contact us here so we can get started. 

Have you heard about our new webinar happening on June 20th? We are going to be discussing about B2B commerce and using Magento 2.3 It will begin at 9:00 AM

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!

Crimson Agility Team


Some tips and tricks…2 of 3

I hope you enjoyed last week’s post where we talked about Social Media best practices that we learned at IRCE.  There was so much good information that we decided to create a series of blog posts to share all that we learned, with you!

Do you recognize the monkey in the pink banner in this picture?


If you have dealt with e-mail marketing campaign tools before, you will recognize this as the MailChimp monkey!  They are a prime example of not only a great partner for your marketing campaigns, but also of great marketing.  They displayed this banner as you walked into McCormick Place for this year’s IRCE and everyone knew it was the MailChimp monkey – loved it!  So how do you get to this level of brand recognition?  Here are some tips we think will help get you on your way:


This week we are focusing on marketing best practices. Together with last week’s tips on social media you can increase your exposure and reach out to your customer base via all channels. Whether you are a large or small company, we feel these tips will help you streamline your e-mail marketing efforts:

  1. Email Policy: Make sure you clearly communicate your policy regarding email addresses. Many customers will not give their email address if they think there is a chance that you will sell it. If this is not your policy, make sure they know their address is safe with you.
  2. Only send a few relevant emails: Sending too many emails will convince your customers to opt out. Sending irrelevant emails will quickly lessen the open rate. Define a maximum number of emails for each customer per month and make sure that the content adds value to their experience as your customer
  3. Create customer segments: Segment your customers by products purchased or viewed, profile information, demographics, etc. Segmentation will allow you to target email campaigns to ensure content, promotions, or new product launches reach the right customers and increase your open rate. Higher open rate usually translates into higher sales.
  4. Tie all emails to a trackable campaign: Campaigns will help you analyze each email blast and determine its ROI, click through rates, why it worked, why it didn’t and what can you do to improve the next email.
  5. Be professional: Send professional emails that represent your brand. Enough said. Don’t undermine your business.
  6. Engaging subject line: Don’t write the subject line as an after-thought. It has to be of interest to the recipients so it convinces them to open it. Also, don’t do a “bait-and-switch” and deceive them with a title that doesn’t match the content. Credibility is the key here.
  7. Design your email templates accordingly: Keep in mind mobile responsiveness and the ability to read the email without distorting the format in a smaller window such as the email preview window. Use HTML colors and text instead of an image.
  8. The goal is to funnel traffic to your website: offer many different links within the email, for different reasons. For example, links to articles, demos, new products, etc., that will drive traffic to good content on your site.
  9. Avoid the “click black hole”: If the user clicks, make sure you send them to a place that makes it easy to convert the click into a sale. Don’t send them to the home page. The page they land on needs to be an extension of the message in the email and contain the relevant information they clicked on in the first place.
  10. Tie it all together:  Try to recap your social media posts, blogs, and newletters in an email for the week. Link back to the content from the email, but only if it will provide value to the customer.

Using Magento for your e-commerce store? Did you know that your Magento Store supports MailChimp Campaigns?  Ask us and we can help you get it installed and configured for you!

We hope that you found these tips useful. If you have more tips of your own or would like to comment on any of ours, feel free to comment below. Stay tuned for next Thursday when our blog series continues with part 3 of 3: Mobile Commerce Best Practices we learned at IRCE.

Until next time, let’s get social!  Like us on Facebookfollow us on TwitterInstagram and on Linked In.

Thanks for stopping by!

Crimson Agility Team