BIOFREEZE – THEME & MAGENTO 2 MIGRATION

Biofreeze is the #1 clinically recommended brand for fast acting pain relief for professional and amateur athletes. Biofreeze has seen significant growth and exposure over the last year or two with professional athletes like Drew Brees and Shaun White endorsing the brand.

As Biofreeze looked to elevate and evolve their brand, they asked Crimson Agility to help them build an online presence on Magento 2.3 that spoke to the positioning, identity, and promise of Biofreeze.

The catch was that it needed to be done in three weeks!

Crimson Agility embraced the challenge and migrated Biofreeze.com from Magento 1.14 to Magento 2.3 and developed a new mobile friendly high-performance theme for Biofreeze in 3 WEEKS.

CLIENT TESTIMONIAL

Thank you very much to you and your team for all of your support in getting the Biofreeze.com site launched. This was by far the best site update project that we have done and was due to your leadership and team’s great execution. I know we asked your team to work many long nights to pull this off in a short timeframe and really appreciate it. The early feedback from our employees and customers has been really strong – people love the site.

Michael F. McGoohanChief Marketing Officer, Performance Health/Biofreeze

CLIENT TESTIMONIAL

MICHAEL F. MCGOOHAN
Chief Marketing Officer, Performance Health/Biofreeze

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Client

Biofreeze is a fast growing brand and the #1 clinically recommended brand by chiropractors, massage therapists, physical therapists, and athletic trainers. Additionally, Biofreeze has received endorsements and sponsorships from professional sports teams in the NBA and MLB. You can see the endorsements by well-known athletes like Drew Brees, Shaun White, and Damian Lillard.

When you land on the new home page, you are brought into the world of Biofreeze in a powerful and immersive fashion. The site now houses a rich amount of information and content for users to discover, including how the product works, the stories of athlete and team partners, how Biofreeze supports their professionals and how customers can buy their products. We have also improved the e-commerce and user experience to drive more revenue on their site. The Biofreeze site caters to both consumers (B2C) and professional partners (B2B).

“Really appreciate all the support over the past few weeks. The website looks fantastic, and we could not have done it without your leadership and support.”
ADAM SHAPIRO, Chief Information Officer

Our Task

The scope was to migrate the site, customers, product catalog, and orders from Magento 1.14 to Magento 2.3 in three weeks. Crimson Agility worked closely with the Biofreeze design theme on the theme, style, and layout designs and converted the designs and mock-ups into an engaging and elegant Magento 2.3 theme. The new Biofreeze site needed to work across many different browser types and screen sizes. Crimson Agility’s approach of theme development resulted in a responsive web design that works equally well on most browsers and is mobile-friendly. All product, customer, and order data was migrated over successfully as well as over 8000 locations to support a custom Professional Finder built on Amasty’s Store Locator. The Professional Finder allows Biofreeze professional customers to login and manage their locations and for Biofreeze staff to validate and approve new professional customers and their locations using Magento 2.3 B2B capabilities. Crimson Agility also built a customer Retail Location Finder using Google Maps API that allows Biofreeze staff to manage the ever growing list of retailers that carry Biofreeze products without having to manage thousands of locations. Crimson Agility’s development team and project leadership completed the seemingly impossible project on time and with high-quality results.

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