With digital channels driving sales growth, mobile responsiveness and customer experience are on top of the list of top e-commerce site features. These are also the features that offer the most challenges. An improved customer experience means that potential buyers can access your site on their mobile device, the content is relevant and they can get to it fast! If your online store was not built on a responsive design, it is slow and the content is stuck in the past century, it may be time time for a re-platform/remodel.
Re-platforming from your current platform involves the migration of content, data and digital assets from one website platform to another (i.e. from Shopify or WordPress to Magento). A remodel can be equally as challenging, but it does not involve a platform change. It is a seemingly insurmountable task, it may be necessary for your online store to keep pace with current technologies and trends. For example, re-platforming alone can reduce launch times, improve product data quality (especially if Omni channel), and improve the customer experience with improved content and relevant search results. All of the previously mentioned benefits of a re-platform, will lead to improved brand awareness and loyalty. If you’re like most retailers today, you fall into one of three categories: just completed, in process or considering a re-platforming.
WHAT ARE THE DRIVERS?
Mobile has become a priority, and for many, the “mobile first” channel drives all other e-commerce channels. Personalization and dynamic content are also “must haves” to provide personalized and relevant experiences that customers expect. Finally, social channels integrate customers’ various social interactions with a site’s products, services, support, and community engagement. Site performance, security and relevant search results are all drivers that should be considered a given when re-platforming.
Web and data integration, often bring re-platforming programs to a much larger scale, budget and delivery schedule. To ensure your re-platforming project is air-tight, make sure to work with a team of technology, design and operations specialists who have experience and grasp the needs and constraints of digital marketers. At Crimson Agility our design team works closely with the client-side digital team to ensure that any chasm is bridged and implemented in the website operations from the get go. We make sure that staying focused on the balance of marketing and IT as a key tenant to keep a re-platform program on-task.
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